Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further ov

Training 119

Training Digital PR Media Training Education 119

Beyond PR

OCTOBER 6, 2016

For nonprofits, working on a shoestring budget is a fact of life. It can be a struggle to justify extra expenses, especially for public relations and marketing. However, there are certain communication tactics where it can pay off in the long term to invest more in the short. Take press releases, for instance. “Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

ISEBOX

OCTOBER 6, 2016

As a pharmaceutical communications exec, you’re no doubt aware that you need to present certain information with any content you publish: Compliance with FDA regulations requires you to avoid any promotional material that is false or misleading…and your content might be misleading if it fails to disclose the risks of using a drug while promoting benefits.

Pharmaceuticals 79

Pharmaceuticals Communications Healthcare Film 79

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed. Al Comeaux, chief communications officer at Elevate, says authentic communication is key to delivering on your. brand promise. In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators

Storytelling 308

Storytelling Local Airlines Technology 308