Tue.Oct 03, 2017

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How to Use Social Media to Find PR-friendly Journalists

Cision

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. This information may help you segment journalists by behavior, but journalist’s attitudes towards PR professionals are a bit more counterintuitive when it comes to the social media spectrum.

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Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches.

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What is SaaS

Presspage

Software as a Service explained. Most of us use software on a daily basis. For a long time it was common to buy a cd-rom or dvd which contained the software you purchased, which you would install onto your computer. Updates could be purchased by buying a new version or downloading updates from the company website. When apps were introduced, this changed a bit.

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The Future of PR: What Will Tomorrow’s Communicator Need to Know? (Bulldog Reporter)

Stern + Associates

Watch Justin Gianninoto, director of digital strategy discuss what tomorrow’s communicator will need to know to succeed in the future of public relations. The post The Future of PR: What Will Tomorrow’s Communicator Need to Know? (Bulldog Reporter) appeared first on Stern Strategy Group.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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We Can Control Our Communications Technology Destiny

PRSay

This post is brought to you by APPrise Mobile , a proud sponsor of PRSA. Jeff Corbin is moderating a professional development session on Oct. 9 at the PRSA 2017 International Conference in Boston. Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents.

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Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. In fact, 80% of all respondents, and 92% of the most successful content marketers, said their organization is focused on building an audience.

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When Price is the No. 1 Criterion in Selecting a Communications Consultancy

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Whether you’re buying soft-serve yogurt, a car or communication services, everyone wants value. After walking through the doors of the Willow Glen Creamery multiple times, I still calculate the per-ounce price for a mini vs. small vs. medium size to ascertain the best value.

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Managing communication breakdown

Stephen Waddington

Managing confrontation is an important part of any relationship. The bluster around the Brexit negotiation is a reminder that sometimes in relationships, whether personal or professional, you’ve simply got to crack on and work it out. But how do you manage a relationship when it goes sour? Typically, most of us do it badly. Human relationships.

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Power of Possible Podcast: U.S. Bank takes interesting approach with new podcast

Communications Conversations

Forty percent of Americans age 12 or older have listened to a podcast at some point. And, according to consultant, Jay Baer, “67 million Americans listen to podcasts monthly. That’s more common than Catholicism.” Humor aside (c’mon, that was funny), podcasting is finally a legit channel for companies big and small after years of languishing in anonymity.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What is Community?

HMA Public Relations

When it comes to community, what exactly is it and why do we all want to be a part of one? All this and more in today's blog post. [Click below for more]. The post What is Community? appeared first on HMA Public Relations.

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4 reasons PR firms and ad agencies should be separate

Axia PR

Don’t make the same mistake many companies make when it comes to PR. A mistake that companies often make when hiring a public relations firm is hiring an ad agency that dabbles in PR. While this may seem like the best of both worlds – it’s far from it. Often, ad agencies that say they do PR end up recommending mostly advertising programs (at an additional cost) while you’re still paying a PR retainer.

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Communications in the era of mass violence, fake news and trolls

Solo PR Pro

Today is our normal posting day, but nothing about this day is normal. Twenty-four hours ago, the US awoke once again to reports of a mass tragedy. As a professional communicator, I feel utterly at a loss for words that will truly comfort and heal the pain. My heart is heavy with grief for those who must plan funerals for friends and family who set out to enjoy a day of entertainment.

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Brand Awareness: It’s All About Content

Onclusive

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. More data has been created in the past two years than in the entire previous history of the human race. Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.