Shift Communications

SEPTEMBER 7, 2017

It’s not every day that the leaders of two highly regarded public companies enter into a public spat about a future technology, but perhaps AI is no ordinary technology. Elon Musk’s portrayal of AI as an existential threat to humanity is a sharp contrast from Mark Zuckerberg’s view of AI as an augmentative, non-destructive force in our world. Who is closer to the truth?

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Leadership Technology Company Course 112

5W PR

SEPTEMBER 7, 2017

By: Kaia, Social Media Manager. “Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. In a time of social media-fueled cynicism, knowing what your brand stands for and communicating that effectively is a powerful tool.

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Trends Airlines Social Media Crisis 108

Stephen Waddington

SEPTEMBER 7, 2017

The Great North Run takes place in the North East this weekend. It’s one of my favourite days out. It’s that time of year again. Sunday will see 57,000 runners run the 13.1 miles from Newcastle across the iconic Tyne Bridge, through Gateshead to South Shields. It’s the world’s largest half marathon and a bucket list event for anyone that lives in or around the North East.

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Stern + Associates

SEPTEMBER 7, 2017

Ready or not, it’s communications planning season. Here are five things to think about now to make sure your 2018 plan hits its mark. Don’t stick to your old strategy. The post 5 Things You Need to Think About Now for Communications Planning appeared first on Stern Strategy Group.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

MaccaPR

SEPTEMBER 7, 2017

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company Buffer. Sure, your company has developed a social media strategy, but have you developed a signature brand voice online that treats your social media targets as flesh-and-blood people with personalities, needs and wants – rather than just potential revenue?

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Axia PR

SEPTEMBER 7, 2017

A storm with the magnitude and destruction of Hurricane Harvey has not hit the United States since social media has infiltrated our lives. From Twitter to Facebook, people turned to social media to help family members reunite, to ask for donations and even to plea for rescue from the floods. In addition to the individuals who were using social platforms, government entities and media outlets took to social media to broadcast critical updates.

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HMA Public Relations

SEPTEMBER 7, 2017

Maddie is a big fan of driverless cars and she took her first spin in one last week. But many other remain skeptical of this new technology. [Click below for more]. The post Driverless Cars: Friend or Foe? appeared first on HMA Public Relations.

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Technology Publicity Crisis Communications Crisis 40

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out. A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. However, figuring out exactly how to do that can be a challenge.

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Waxing UnLyrical

SEPTEMBER 7, 2017

Which moments in time are forever etched in your mind? Can you recall exactly where you were, what you were wearing, how you felt, how it changed your life in perhaps some infinitesimal but incredibly impactful way? Here are some of mine: 1. The day Princess Di died (she was buried two decades ago yesterday). I was at a play rehearsal, a pall of gloom over us all.

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Communications

PR in High Definition

SEPTEMBER 7, 2017

“Huzzah!” Shouted the PR executive. “We’ve got a great piece of coverage in a leading national newspaper reaching one million readers!”. “Excellent news! Now what?” Replied the technology company. Now what indeed. Insights have been collected, the campaign has been planned and you’ve delivered the coverage. The next piece of the puzzle is optimisation.

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