Wed.Jan 22, 2025

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PR Blog Posts That Will Transform Your Communications Approach

Business Wire

From crafting impactful press releases to harnessing multimedia and navigating the complexities of AI, weve rounded up Business Wires most viewed PR and press release blog posts of 2024. Youll also find standout announcements from Business Wire clients, showcasing real-world examples of our strategies for maximizing reach and engagement. Take a look!

Blogging 266
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Event Marketing Trends for 2025: Embracing Innovation and Engagement in a New Era

Ronn Torossian

Discover key event marketing trends for 2025, from hybrid events and VR experiences to sustainable practices and AI-driven personalization. Learn how brands can create impactful events. The post Event Marketing Trends for 2025: Embracing Innovation and Engagement in a New Era appeared first on.

Trends 195
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Wende Zomnir’s Inspiring Journey with Urban Decay and Caliray

PR for Anyone

Wende Zomnir is a name that has been synonymous with beauty innovation. As a co-founder of Urban Decay, she revolutionized the makeup industry by championing self-expression over traditional beauty standards. But her journey didnt stop there. After years of thriving in the corporate world with L’Oral, Wende took a leap into the unknown, driven by her deep-rooted passion for entrepreneurship and sustainability.

Corporate 130
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Influencer marketing for small brands: Navigating the challenges and opportunities

Agility PR Solutions

In recent years, influencer marketing has become one of the most impactful ways for brands to reach their target audience, build credibility, and boost sales. While large companies have the resources to collaborate with high-profile influencers, small brands often face unique challenges when trying to harness the power of influencer marketing. However, with the right […] The post Influencer marketing for small brands: Navigating the challenges and opportunities first appeared on Agility PR

Branding 114
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Managing Online Crises: A Strategic Guide for Modern Organizations

5W PR

The digital age has fundamentally changed how organizations face and respond to crises. What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

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The Ultimate Guide to Accessibility in Communications for IROs

Notified

As an investor relations officer (IRO), your job isnt just about managing numbers - its about sharing your companys financial story in a way everyone can access and understand. But what if you're story isn't reaching everyone?

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8 ways using AI can boost efficiency for your e-commerce brand and customers

Agility PR Solutions

The industry of e-commerce has always been a successful niche of business. With the advent of technology and new strategies, the graph of success has taken a surge and it is not coming down anytime soon. So, what is the real secret here? Nothing but a common technical toolAI technology. The use of AI in […] The post 8 ways using AI can boost efficiency for your e-commerce brand and customers first appeared on Agility PR Solutions.

Branding 100
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Navigating Professional Growth in Social Media Marketing | Podcast

Axia PR

In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications. Tune in to learn more!

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Affiliate marketing software solutions for B2B companies—key functions, benefits and brands

Agility PR Solutions

B2B companies are using affiliate marketing to promote their products or services. This is one of the strongest marketing strategies as of now. The affiliates covered here drive leads and boost revenue for the company. As this segment of marketing is complex, the right affiliate marketing software solutions have become a mandatory choice. It’s crucial […] The post Affiliate marketing software solutions for B2B companieskey functions, benefits and brands first appeared on Agility PR S

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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How to Win With Guest Posting in 2025 (With Jasper Morris of Profit Engine)

Buzzstream

I met Jasper Morris because he and I were both panelists on a Digital Olympus webinar where we talked about link building. Jasper is the Director of UK-based link building agency Profit Engine, which focuses on guest posting and niche edits. As you know, I’m still pro guest posting but I do think the game has changed a bit. After hearing Jasper speak about guest posting on the panel, I thought he had some unique, helpful takes on how to have success with it today.

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Looking Ahead to What’s in Store for Tech in 2025 With Futurist Mark Esposito

Stern + Associates

Few could predict the speed with which generative AI evolved in 2024, surprising even top global experts. Could we see similar explosive capability growth in 2025? On this bonus New Year episode of Minds Worth Meeting, Justin Louis sits down with Mark Esposito , a faculty associate at Harvards Berkman Klein Center for Internet and Society and director of Hult International Business Schools Futures Impact Lab.

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Proof of Excellence: The Awards That Set You Apart in the Government Sector

RH Strategic

In the government sector, the right recognition doesn’t just turn headsit opens doors. High-impact, industry-specific awards amplify your brand with powerful third-party validation, setting you apart from competitors. Whether you’re pursuing federal contracts ($759 billion issued in fiscal year 2023 alone), building strategic partnerships or expanding your market presence, such honors position you as a.

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Journalist Spotlight | Interview with Kim Smee, founder and editor of Manly Observer

Medianet Australia

Kim Smee is the founder and editor of the Manly Observer , a local news outlet that has quickly become a staple for residents of the Northern Beaches. Born out of frustration with the closure of longstanding local papers and the rise of paywalls and clickbait journalism, Kim created the Manly Observer as a passion project, intending to serve her community with honest, accessible, and relevant news.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Navigating TikTok’s Still-Uncertain Future for Brands and Creators

PRSay

It has been a whirlwind few weeks for TikTok and its nearly 170 million users in the United States. On Jan. 17, the Supreme Court announced that it would uphold the Senate-approved Protecting Americans from Foreign Adversary Controlled Applications Act ruling, which states that TikTok must either be sold to U.S. ownership or cease operating in the country.