Sun.Nov 03, 2024

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3 smart strategies for aligning your PR strategy with B2B lead scoring

Agility PR Solutions

While most people would agree that sales and marketing go hand-in-hand, PR can sometimes feel like a bit of an outlier. PR has always been about creating visibility and building trust for the brand, but its role as a marketing tool in driving direct engagement and contributing to lead nurturing is often overlooked. However, if […] The post 3 smart strategies for aligning your PR strategy with B2B lead scoring appeared first on Agility PR Solutions.

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How Your PR Career Can Drive Social Change by Breaking All the Rules

Culpwrit

By Gur Tsabar The mainstream media’s gatekeeping is real. It controls the narrative and protects the powerful, sidelining issues like racial justice, labor rights, and international solidarity. If you’re entering PR with a hunger for social change, you’re on the front lines of a battlefield. Let’s talk about hacking this broken system, not just… Continue reading How Your PR Career Can Drive Social Change by Breaking All the Rules The post How Your PR Career Can Drive Social Change by Break

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A 2024 Black Friday checklist for PR: How to prepare and maximize for peak engagement

Agility PR Solutions

Black Friday sales can make or break more than Q4 for ecommerce businesses. People are less likely to queue overnight these days. Instead, they scour the web for weeks, looking for the best deals. With so many shoppers gearing up for the holiday shopping season, you can’t afford to miss out. The competition is fierce. […] The post A 2024 Black Friday checklist for PR: How to prepare and maximize for peak engagement appeared first on Agility PR Solutions.

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AI in PR Measurement: It’s Not an Either-Or Approach

Institute for Public Relations

This blog is provided by the IPR Measurement Commission. Accurate and timely media analysis is crucial to shaping public relations strategies and measuring audience impact.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Why local news is crucial to public trust in the media—and how to preserve it

Agility PR Solutions

The local news is quickly drifting out of our grasp as a society, as it becomes harder and harder for these outlets to stay afloat financially—or after financial firms buy, gut and sometimes shut them down. Alden Global Capital is one notable example of this, which bought Tribune Publishing for $663 million and then cut […] The post Why local news is crucial to public trust in the media—and how to preserve it appeared first on Agility PR Solutions.

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Maxim Behar: Politicians Should Say What They Can Do, Not What They Can't

Maxim Behar

Host (Lora Indzhova): The show "Your Day" continues, dear viewers. We're stepping into the political topic today, joined by Associate Professor Valeria Kardashevska and Maxim Behar. Hello, and welcome! Happy holiday! Maxim Behar: Happy holiday to everyone! It's a wonderful day – almost a national holiday. Host: But is it a celebration in the political field, given what we've seen in rhetoric over the past two days with the election results, the way Election Day went, what we saw on video monitor

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A Year’s Worth of Updates

Waxing UnLyrical

BB, AB (Before Blogging, After Blogging) I remember when, back in the days we were feverish bloggers, sticking to a blogging schedule and calendar was more important than God, your first-born, voting… ok, maybe not voting. But consistency and regularity meant the world to us, leading to many a sleepless night. That has clearly not been the case with me for a while 😉 Since I am back on the blog, I figured I’d give you a year’s worth of updates at one go. 1.