Thu.May 26, 2022

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Increasing Personalization in Content

Ronn Torossian

Many companies have been trying to personalize the content they create for the target audience as much as possible, since that’s common advice they get and is supposed to be one of the best ways to really engage with customers. Most consumers want to see content and advertising that’s personalized and relevant to them and […]. The post Increasing Personalization in Content appeared first on.

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PR Myth #4 – Size Doesn’t Matter

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I work with so many people who only care about the size of the audience. They want national media exposure: Good Morning America, Today Show, Fox & Friends, CBS This Morning, any of the nightly news shows, CNN, MSNBC, etc because they think size of audience matters.

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Why are our social media marketing priorities so messed up in 2022?

Communications Conversations

When it comes to social media marketing, our priorities seem to be messed up. And, truth be told, they have been for a while. What am I talking about? Where do we focus the bulk of our time and energy in social media marketing? If you’re like most brands, it’s probably spend in content creation and ads. Think about how much work it takes for a company or agency to produce one Instagram post.

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PR Myth #3 – PR Generates Sales

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m still debunking PR Myths and this week is PR Myth #3 which is that PR generates sales. Publicity gets you visible, gets your voice heard, get people to know about you but does it generate instant sales, no. I even know people who are on the morning shows on some of their deal offers and it doesn’t drive instant sales. it’s up to you to use that n

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Successful Pinterest strategies—3 brands that are doing it right

Agility PR Solutions

Companies can get a high return on investment when utilizing the right strategies for promotion on Pinterest. In fact, plenty of brands have generated a lot of positive results through Pinterest by using very specific strategies. Primally Pure The natural beauty brand Primally Pure makes body care and deodorant products that are non-toxic. One of […].

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Cannabis Tech Public Relations Strategy

5W PR

The cannabis industry is constantly changing and while there are many things that are pushing the movement forward when it comes to state-specific laws, there are still plenty of gray areas. However, no matter which way someone looks at the market, the cannabis industry, which includes cannabidiol (CBD) products, has been getting increasingly popular.

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Consumers most influenced by social ads and online reviews when making purchases

Agility PR Solutions

A new survey from digital CX firm TELUS International indicates that consumers around the world are most influenced by digital channels when making purchasing decisions. Social media ads and online reviews carry major weight with consumers According to the survey’s 4,000 respondents across the U.S., UK, Ireland, Germany and France, nearly three-quarters (74 percent) of […].

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Word Salad and Words of Wisdom

HMA Public Relations

Should you fake it until you make it? In today's post, Alison Bailin analyzes her favorite and least favorite sayings for work, goals and life and determines if they are words of wisdom or just word salad. Read more!

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The rise of values investing: How values are driving spending, saving & investing decisions

Agility PR Solutions

Brand and business values are not only driving the buying decisions of consumers these days, but also the decisions of investors and other stakeholders, new research from Schwab reveals. Almost three-quarters of Americans (73 percent) say their personal values guide how they make life decisions more today than they did two years ago, and nearly […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023

Bianchi Biz Blog

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. Taking place Jan. 5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues.

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Mergers and Acquisitions: Effective Communication Goes Beyond Just the Financials | Business Wire Blog

Business Wire

2021 delivered a record year for mergers and acquisitions (M&A) globally, with a total value of $4.7 trillion in deals — 32% above the prior single-year high in 2015. This was propelled by $2.8 trillion worth of deals in the U.S., which exceeded the previous high by 44%. While most experts don’t expect the same record levels in 2022, most are predicting another busy year, driven by continuing strong demand for well-financed acquirors.

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Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023

Bianchi Biz Blog

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. Taking place Jan. 5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues.

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Public interest in TIME’s most influential artists of the year

NewsWhip

The annual list of Time’s most influential people of 2022 highlights the pioneers, leaders, titans, innovators, icons, and artists that are making an impact in our world today. Celebrities have the power of appealing to many audiences, and celebrity partnerships are a go-to tactic for brands to increase awareness and leverage that power online, especially if they know who to partner with. .

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Pete Davidson is the most influential of TIME’s top 10 artists in 2022

NewsWhip

The annual list of Time’s most influential people of 2022 highlights the pioneers, leaders, titans, innovators, icons, and artists that are making an impact in our world today. Celebrities have the power of appealing to many audiences, and celebrity partnerships are a go-to tactic for brands to increase awareness and leverage that power online, especially if they know who to partner with. .

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