Ronn Torossian

MARCH 4, 2022

One of the main goals of every company is to reach and be discovered by its target audience. Yet if a business isn’t utilizing PR and marketing strategies, that’s easier said than done. That’s especially true for niche companies that provide services or products for very specific audiences. It might be difficult for niche companies […].

Marketing 195

Marketing Strategy Company 195

Prowly

MARCH 4, 2022

Prowly #PRChat is a series of short interviews with some movers and shakers in our industry that you should know about. In this chat, we get to know Isaac Mashman, Founder of Mashman Ventures and personal branding maestro. In between working on his new book, running a podcast, writing lots of guest columns, and tons […]. The post Prowly #PRChat with Isaac Mashman, Founder of Mashman Ventures appeared first on Prowly Magazine.

Interviews 197

Interviews Writing Industry Brand 197

Communications Conversations

MARCH 4, 2022

Not sure if you’ll remember but back in early January, PBR made this controversial tweet. Eventually, it got Corey Smale , the social media manager at PBR who made the tweet, fired. In case you’re wondering, yes, he did it on purpose. And therein lies the conversation. He did it on purpose because he was trying to generate interest and awareness for the brand.

Social Media 149

Social Media Case Study Strategy Media 149

Critical Mention

MARCH 4, 2022

NEW YORK — For the second consecutive year, Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one Earned Media Suite—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2022. This also marks the third consecutive year a Critical Mention executive has made the list, with CEO and President Don Yount having made the list in 2020.

YouTube 137

YouTube Engineering Technology Instagram 137

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

MARCH 4, 2022

Inbound marketing aims to create content that is relevant to target audiences. It uses many elements to help customers find a business. It connects a brand with consumers who are genuinely interested in its messaging. The non-intrusive elements that make up inbound marketing are crucial. These elements draw customers to a business instead of making businesses pursue them aggressively.

Strategy 88

Strategy Marketing Survey Consumer 88

Culpwrit

MARCH 4, 2022

By Lily Lowndes Public relations can be a hectic industry. PR professionals know how to work hard, move fast and pivot at a moment’s notice. Especially when in crisis mode, an average day in public relations can turn into what feels like an emergency room situation. Nothing at work should be as stressful as life-and-death.… Continue reading It’s PR, Not the ER: PR Advice from the Pros.

Crisis 88

Crisis Industry Publicity How To 88

HMA Public Relations

MARCH 4, 2022

March is a month packed full of historical significance from the formation of the New York Stock Exchange to Mattel's debut of Barbie. Find out more in today's #FunFactFriday post from Alison Bailin.

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Steve Barrett on PR

MARCH 4, 2022

Business stepped into the fray as this week's address to the country by President Biden was dominated by messages to the world about the illegal invasion of President Zelensky's Ukraine by Russian dictator Vladimir Putin.

Blogging 109

Blogging 109