Thu.Oct 22, 2020

The Perfect Elevator Pitch Formula You Need to Know

B2B PR Sense

You step into a conversation at a networking event and someone asks that ominous question, "So what do you do?" Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference.

Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics.

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5 lessons from The Preakness’ virtual press event

PR Daily

With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access. When you can’t hold a presser or traditional media event because of public health concerns, you have to get creative.

4 essential branding tips for hospitality marketers

Agility PR Solutions

Whether someone is traveling for business or leisure purposes, choosing which hotel to stay in is top of the priority list. They will consider several factors when making their decision including the price and the location, but another key point of comparison is the branding.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why employee resource groups merit serious investment and support

PR Daily

Empowering affinity groups can boost employee engagement, confidence and trust–and provide a long-term burst of momentum toward DE&I goals. Diversity and inclusion was always important, but now it’s hot, meaning that people are paying attention to it like never before.

More Trending

8 Tips for Creating a Virtual PR Event

Critical Mention

Virtual events have become increasingly popular through the pandemic. Many PR pros have had to reallocate their event budgets and plans to adhere to stay-at-home orders and social distancing protocols.

How Long Should Your Online Paragraphs Be?

PRSay

The problem with long paragraphs is that they look hard to read. And because they look hard to read, people don’t read them. That’s right: Readers skip long paragraphs.

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How combining PR and SEO can catapult your website traffic

Muck Rack

How combining PR and SEO can catapult your website traffic

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The News is Recycling Much of its Content; Implications for PR and Content Marketing

Sword and the Script

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

UK Media Moves including Harper's Bazaar, BBC Breakfast, The Observer and more

Cision

Lydia Slater appointed Editor-in-Chief of Harper’s Bazaar UK; Nina Warhurst now Business Presenter at BBC Breakfast; Eva Wiseman returns to role as Commissioning Editor at the Observer Magazine. Media Blog

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ReputationU Classes Now Available

Reputation Us

Protect Your Company’s Image. ReputationUs’s e-Learning program, ReputationU , is now available to executives. The Protector Pro course offers certification in reputation management and crisis response to protect your brand and the bottom line.

Policy & Government Journalists: Don't Miss Out on Election News

Cision

It can be tough to keep up with all the news surrounding Election Day. Here's how to get started with a custom newsfeed to receive the latest political news from PR Newswire. Media Blog

The 2020 holiday ‘couch’ shopper: Amazon will win big, but you can too—if you’re ready

Agility PR Solutions

The lion’s share of holiday shopping during this unique season looks more and more like it will happen online. This of course means a majority (52 percent) of U.S.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Latest Thames Stunt shows that PR is floating down the toilet

Mark My Words

In turbulent times decision makers in any industry – be it CEOs, politicians, film directors or football managers- will fall back on tactics which served them well in the past, even if that past is growing distant and the tactic dating doublequick.

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How brands are helping “get out the vote” efforts for the Nov. 3 election

Communications Conversations

The most important election of our lifetimes (and some say, since 1908), is now less than 2 weeks away. And, if early voting trends continue, this could be the biggest voter turnout of our lives, too.

Policy & Government Journalists: Don't Miss Out on Election News

TrendKite

It can be tough to keep up with all the news surrounding Election Day. Here's how to get started with a custom newsfeed to receive the latest political news from PR Newswire

Boris Johnson and headhunting hornets

Mark My Words

Is this a coronavirus fever dream or is Boris Johnson once again stumbling into a PR battle with Marcus ‘Leader of the Opposition’ Rashford? Johnson has just rejected Rashford’s campaign for school meals over half-term on the grounds that: “We’re in a different position now with schools back open to all pupils… It’s not for schools to provide food for pupils during the school holidays.”

UK Media Moves including Harper's Bazaar, BBC Breakfast, The Observer and more

TrendKite

Lydia Slater appointed Editor-in-Chief of Harper’s Bazaar UK; Nina Warhurst now Business Presenter at BBC Breakfast; Eva Wiseman returns to role as Commissioning Editor at the Observer Magazine

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Enriching Your Career in Public Relations

HMA Public Relations

What skills should public relation practitioners strengthen amid COVID-19? Following Forbes article on how to thrive in your career, Marissa shares how to apply this to the public relations industry. Click the link to read more.

12 Tips for Organizing Virtual Holiday Work Parties

Glean.info Blog

Photo by Chris Montgomery on Unsplash. Maintaining a spirit of camaraderie and teamwork is one of the biggest challenges for remote workforces.

Level 5 communication — why good is the enemy of great

Doctor Spin

What is level 5 communication — and why is it important? We live in the age of algorithms — and the late majority is quickly starting to catch on. Social media is dividing us ,” critics claim.

Public Relations Skills - The Follow Up

PR for Anyone

Public Relations Skills The Follow Up One of the most important public relations skills you can learn is the follow up. With all of the content we’ve provided, you might be getting really good at coming up with great pitching ideas.

Tips to Create a Robust PR Plan for an Uncertain 2021

Konnect Agency

As I’m sure we can all agree, 2020 has been quite the year and it feels safe to say we’ve seen it all. A global pandemic, political battles, social injustice and unrest, devastating wildfires and so much more. The one constant in this chaotic year? Uncertainty.

Quibi calls it quits, Hotels.com offers ‘Friendsgiving’ retreat, and Innocent Drinks tweets its DE&I accountability

PR Daily

Also: The Hershey Co. offers Reeses Halloween treat machine, Bark Box live-tweets during ‘The Bachelorette,’ Facebook provides the most content engagement, and more. Hello, communicators: .

Shaun Bailey’s cake

Mark My Words

Shaun Bailey is in an interesting position. Standing for Mayor against an incumbent he is months out and 22 points behind in the polls with finances no doubt stretched to breaking point by the extended race. With no money or momentum – it’s now or never.