Onclusive
OCTOBER 22, 2020
Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The partnership is designed to help companies take control of their reputation and public relations priorities by bringing together two of the most important data sets for the modern communicator.
PRSay
OCTOBER 22, 2020
The problem with long paragraphs is that they look hard to read. And because they look hard to read, people don’t read them. That’s right: Readers skip long paragraphs. As Jon Ziomek, associate professor at the Medill School of Journalism, says: “Long paragraphs are a visual predictor that a story won’t work.”. So if your paragraph is too long, then you might as well stamp on it in red ink: “Don’t bother reading this paragraph.
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PR for Anyone
OCTOBER 22, 2020
Public Relations Skills The Follow Up One of the most important public relations skills you can learn is the follow up. With all of the content we’ve provided, you might be getting really good at coming up with great pitching ideas. Basically, it’s following the Get PR Famous Formula which is being newsworthy, creating great hooks and finding the right journalist.
Cision
OCTOBER 22, 2020
Lydia Slater appointed Editor-in-Chief of Harper’s Bazaar UK; Nina Warhurst now Business Presenter at BBC Breakfast; Eva Wiseman returns to role as Commissioning Editor at the Observer Magazine.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
OCTOBER 22, 2020
Expanding your business requires long-term, intense commitment. Not only are you committing to more work, but you’re also committing to take on more debt, more risk, and higher expenses. You’re also expanding your reach in your industry, which puts you at risk for criticism and complaints on a frequent basis. As a small operation, a […]. The post Expanding your business?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Critical Mention
OCTOBER 22, 2020
Virtual events have become increasingly popular through the pandemic. Many PR pros have had to reallocate their event budgets and plans to adhere to stay-at-home orders and social distancing protocols. Planning virtual events may be new territory to some, so here are a few tips to make sure your event is just as successful as it would be in person. Choose Your Platform.
Agility PR Solutions
OCTOBER 22, 2020
Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a cultural lens. Cross-cultural trends While social media and personal contacts have become more diverse (+5 percent since 2017) for all consumers, there is […].
Reputation Us
OCTOBER 22, 2020
Protect Your Company’s Image. ReputationUs’s e-Learning program, ReputationU , is now available to executives. The Protector Pro course offers certification in reputation management and crisis response to protect your brand and the bottom line. SAFEGUARD YOUR COMPANY’S REPUTATION: Do you have your finger on the pulse of what’s being said or not being said about your company?
Agility PR Solutions
OCTOBER 22, 2020
As environmental and societal issues such as corporate purpose and sustainability rise to the forefront as major C-suite issues, new research from RBC Global Asset Management (RBC), the asset management division of Royal Bank of Canada, reveals the adoption of environmental, social and governance (ESG) integration continues to grow globally, even though U.S. institutional investors […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Muck Rack
OCTOBER 22, 2020
How combining PR and SEO can catapult your website traffic
Agility PR Solutions
OCTOBER 22, 2020
The lion’s share of holiday shopping during this unique season looks more and more like it will happen online. This of course means a majority (52 percent) of U.S. shoppers plan to start their online shopping via Amazon this holiday season, according to new research customer-centric digital experience company Episerver—but brands and retailers who are […].
Mark My Words
OCTOBER 22, 2020
In turbulent times decision makers in any industry – be it CEOs, politicians, film directors or football managers- will fall back on tactics which served them well in the past, even if that past is growing distant and the tactic dating doublequick. The mechanism behind this decision is simple: the greater the desperation, the less strategic consideration goes into the adoption of the tactic.
HMA Public Relations
OCTOBER 22, 2020
What skills should public relation practitioners strengthen amid COVID-19? Following Forbes article on how to thrive in your career, Marissa shares how to apply this to the public relations industry. Click the link to read more. The post Enriching Your Career in Public Relations appeared first on HMA Public Relations.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Mark My Words
OCTOBER 22, 2020
Is this a coronavirus fever dream or is Boris Johnson once again stumbling into a PR battle with Marcus ‘Leader of the Opposition’ Rashford? Johnson has just rejected Rashford’s campaign for school meals over half-term on the grounds that: “We’re in a different position now with schools back open to all pupils… It’s not for schools to provide food for pupils during the school holidays.
Konnect Agency
OCTOBER 22, 2020
As I’m sure we can all agree, 2020 has been quite the year and it feels safe to say we’ve seen it all. A global pandemic, political battles, social injustice and unrest, devastating wildfires and so much more. The one constant in this chaotic year? Uncertainty. Uncertainty found a way to pop up at every turn and is something we’ll likely see more of in 2021 across the board, including in business strategy planning.
Sword and the Script
OCTOBER 22, 2020
Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why. As much as 34% of content is being republished and recycled, according to an analysis by Chris Penn for the marketing data consulting company Trust Insights.
Mark My Words
OCTOBER 22, 2020
Shaun Bailey is in an interesting position. Standing for Mayor against an incumbent he is months out and 22 points behind in the polls with finances no doubt stretched to breaking point by the extended race. With no money or momentum – it’s now or never. Under this pressure, we get a glimpse of the true character of Mr. Bailey. Does he begin to frame this as a heroic defeat?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Communications Conversations
OCTOBER 22, 2020
The most important election of our lifetimes (and some say, since 1908), is now less than 2 weeks away. And, if early voting trends continue, this could be the biggest voter turnout of our lives, too. As we’ve seen for the last few years, brands are increasingly getting involved in societal issues–racial injustics, climate change and women’s rights, just to name a few.
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