Mon.Dec 16, 2019

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Sticky resolutions that last

PR in High Definition

We’ve reached that time of year where everyone is focussed on the new year ahead, already thinking about their new year’s resolutions in the hope that this year, they’ll be able to stick to them longer than a few weeks. We hear the phrase, ‘New year, new me’, as we make promises to ourselves that next year we’re going to try and be a better human, one way or another.

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The Real Problem with Peloton’s Ad

Ronn Torossian

A young mother exercises on a stationary bicycle in the comfort of her home and the internet erupts. Why? Perhaps this is a question that the fitness equipment company, Peloton, is wrestling with at this exact moment. Peloton’s stock dropped nine percent the day after online criticism really hit its stride, equal to a billion-dollar […]. The post The Real Problem with Peloton’s Ad appeared first on.

Exercises 195
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ADA compliance—why your website needs to be an inclusive experience

Agility PR Solutions

Communication has revolutionized with the rise of the internet. Websites created before 2000—or even 10 years ago—have changed drastically. Over the years, the evolution of websites has transformed the way we do everyday tasks. In a previous blog, we discussed the importance of keeping your website updated as more users utilize their mobile devices to do […].

Mobile 117
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Media Moves at The New York Times & Adweek, KTNV in Las Vegas Hires an Anchor

Cision

Haley Willis, Evan Hill join The New York Times, Ian Zelaya, Kathryn Lundstrom along with others join Adweek.

Media 120
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Brands lacking a privacy-first culture risk losing customer trust

Agility PR Solutions

Customer trust and data privacy go hand-in-hand, but too many marketers don’t understand what’s involved in this digital handshake—nor what’s at stake. A data breach can reduce a company’s bottom line to shreds and tarnish its brand reputation for years. The sheer amount of personal digital data, from financial records to facial recognition, flooding corporate […].

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More Trending

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Activism is alive and well in America—but do we forgive brands who don’t take our side?

Agility PR Solutions

Led by the Occupy movement, Arab Spring, and other high-profile events, the last decade has been defined by activism, as people young and old came to realize that if they wanted change, they had to make sure their voices were heard. That mindset has spurred a consumer demand for brands and businesses to speak out […]. The post Activism is alive and well in America—but do we forgive brands who don’t take our side?

Brand 78
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PR industry leaders are not overtly shocked by Boris Johnson’s decisive election victory, but are concerned about some of the campaign tactics deployed and what this means for society.

Mark My Words

PRWeek. Mark Borkowski, founder, Borkowski PR: For a long time, I’ve known that moderates across the country were in trouble, but I didn’t realise that it would get this bad, this fast. We have handed our country into the hands of people who are willing to go to dark lengths to win. In this campaign they have made promises and then edited them out of the recordings, they have posed as fact-checkers, they have mashed up footage of opponents to completely misrepresent them and they ha

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Generation Alpha is next, & the most diverse yet—how brands can start preparing now

Agility PR Solutions

Move over Gen Z, Generation Alpha is coming over the horizon for brands and businesses. This latest batch of humans—children born after 2010—is already identifying “all people being treated fairly no matter what they look like” as one of the top issues they care about in today’s world. In fact, new research from Hotwire reveals […]. The post Generation Alpha is next, & the most diverse yet—how brands can start preparing now appeared first on Agility PR Solutions.

Brand 79
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Has Tom Hiddleston broken his model?

Mark My Words

Wellston Journal “Some of the recent headlines have been unhelpful,” admits Mark Borkowski, a strategic PR consultant. “There are events that happen and they‘re not thought-through properly, and the nature of being caught up with Taylor Swift‘s gang and not thinking it through strategically has undone him. “Sometimes people don‘t recognise the power of their brand, and often you can‘t conduct yourself in the way you think you can.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Pop-Up Magazine Productions uses Muck Rack to achieve their PR goals

Muck Rack

How Pop-Up Magazine Productions uses Muck Rack to achieve their PR goals

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Celebrating our 2019 highlights

Action PR

As the year comes to a close, the team at Action takes a look back at 2019 to relive some of our clients’ highlights. We hope you enjoy our end-of-year recap! January. We kicked off the New Year with a tongue-in-cheek ‘Not So Dry January’ advertising campaign for Everyone Active. Our series of multi-functional images poked fun at the idea of a different type of dry January showing people getting a sweat on, taking to the pool and meeting at the (weights) bar.

Sports 52
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What is video production?

Prohibition

The realm of media and entertainment are becoming increasingly competitive. Currently, there are thousands of digital video providers, all vying for input and publicity. In this climate, public relations agencies face a colossal struggle to remain relevant, effectively communicating and sharing stories to their clients’ target audiences. As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campai

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The dilution of the media — what the changing landscape means for PR

PR in High Definition

I think that the BBC is a pretty amazing organisation… most of the time. With the likes of David Attenborough gracing our screens and the thrilling period dramas such as Call the Midwife, the BBC provides its audience with the usual home comforts that we expect from our public service broadcaster. However, as of late I’ve been scrolling through the online news section of the BBC, and aside from the constant bombardment of political news, I often find myself coming across articles that really don

Media 48
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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#MediaMonday – Teagan Rasche

HMA Public Relations

Today’s #MediaMonday features Teagan Rasche, a multimedia journalist at KSWT in Yuma, Ariz. The post #MediaMonday – Teagan Rasche appeared first on HMA Public Relations.

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3 tips to bring home value from your PR internship, literally

Agility PR Solutions

I grew up in southern New Jersey—minutes away from popular beach towns Ocean City and Cape May—with a single mom who, when I left for college, had a severe case of “empty nest syndrome.” To fill the void that comes with realizing your only child is growing up, my mother took a unique path and […]. The post 3 tips to bring home value from your PR internship, literally appeared first on Agility PR Solutions.

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Prohibition scoops an impressive eight CIPR Pride Awards

Prohibition

It’s hard to believe that it’s already been more than two weeks since the CIPR Yorkshire and Lincolnshire Pride Awards held at the Queen’s Hotel in Leeds. As we all filed into the venue and found our seats, it’s safe to say that the team was buzzing with a combination of nerves and excitement about the night ahead. Although we hoped that we’d be able to bag one or two of the nine awards for which we were shortlisted, we had no idea that we would end up leaving that evening with an incredible eig

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