Mon.Nov 25, 2019

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'Tis the Season for Holiday News: Tips for Increasing Interest in Your Holiday News Release

Business Wire

The hustle and bustle of the holidays are here! As you are making your list and checking it twice, make sure that the reporters you need to reach are on that list. While kids may want a new video game console and friends and family have their eyes on that latest smartphone, reporters around the globe are hoping this season brings them a good holiday story.

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What will customer experience look like in 2030? Here’s how brands must evolve.

Agility PR Solutions

Just as modern technology has upended the way brands and consumers engage, tech will be the major driver behind the reimagined customer experience (CX) 10 years from now—and brands will have to rethink their customer ecosystems to keep pace with empowered consumers and evolving consumer technologies. What will the customer experience look like in 2030?

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4 things journalists want you to know

Axia PR

Recently, I attended a PRSA chapter’s Media Roundtable event where 12 journalists from different outlets and backgrounds gathered to give insight and best practices to public relations professionals. While all journalists have their own preferred way for you to pitch them – and it depends if their outlet is print, online, or broadcast TV – there are some similarities that PR pros should know.

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The Face Behind the Chat Box

Cision

How you can optimize your support value with a combination of AI and humans.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Crisis management—navigating the new frontier of corporate cybersecurity

Agility PR Solutions

The world of crisis management has changed dramatically, and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. From Target to Equifax to Capital One, high-profile hacks of the last few years have certainly made headlines. As technology advances, so too do the methods of cyber criminals […].

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Media Moves at Politico Pro & IDG, Meredith Corp Announces New Southern Living TV Show

Cision

Juan Pérez Jr. joins Politico Pro, Karen Crouse moves to The Times in London, and more.

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Three Digital Marketing Strategies for the Ages

5W PR

There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. But when it comes to planning a digital marketing campaign, the ever-evolving online landscape can be quickly overwhelming.

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Build your trust advantage—how data-trust leaders are positioned to outperform peers

Agility PR Solutions

Market leadership is most frequently attained when a brand or business establishes a high level of trust in its customer data, its own business processes, and across its partner ecosystem. New research from IBM Institute for Business Value (IBV) and Oxford Economics reveals that a sparse set of leaders dubbed “Torchbearers”—just 9 percent of total […].

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Instagram Is Hiding Likes: Don’t Panic!

Konnect Agency

As of a couple of weeks ago, Instagram began hiding “likes” for some users globally after testing the tactic in some countries earlier this year. The move is designed to improve the user experience on the platform by removing the pressure of likes. How this affects brands may not fully pan out for months, so in the meantime, we’ve taken a preliminary look at what we expect will happen and how brands can continue to make Instagram work for them.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Make your most compelling PR pitch yet with a data-driven approach

Muck Rack

Make your most compelling PR pitch yet with a data-driven approach

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How to respond to negative reviews (with examples & templates)

Agility PR Solutions

With today’s average customer online and connected, every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter. In fact, 86 percent of consumers report reading reviews for local businesses and most read up to 10 reviews before trusting a local […]. The post How to respond to negative reviews (with examples & templates) appeared first on Agility PR Solutions.

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[Case Study] Lucidworks’ Clear Choice: Onclusive for PR Analytics

Onclusive

Lucidworks is a fast-growing company, working on creating a global brand and increasing category awareness for their platform that enables enterprises to connect users with the data that they need to make decisions. Unfortunately, Lucidworks’ marketing department struggled to get actionable information about its own PR efforts. Lucidworks needed a trustworthy analytics to quantify the value of PR and justify further investment.

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Journalists on the move – Week of November 25

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Breakingviews: Lauren Silva Laughlin (@Breakingviews) returns as Global Deals Editor. Charlotte Observer, The: Austin Weinstein (@austwein) has joined as Banking Reporter. Gazette, The: Evan Wyloge (@EvanWyloge) has joined […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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#MediaMonday – Dr. Gloria Crosslin

HMA Public Relations

Today’s #MediaMonday comes to us from Phoenix native Dr. Gloria Crosslin, host of “Life Stories” on the Fox affiliate in Washington D.C. Read more of her life story and how her historic past led her to where she is today. The post #MediaMonday – Dr. Gloria Crosslin appeared first on HMA Public Relations.

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Will You Marry Me?

Ronn Torossian

Engagement used to mean and still does mean a promise to marry. But in today’s digital world, engagement has also taken on a new meaning. To marketers, it means any type of online conversation with customers. As such, the definition of engagement in the digital world is much broader. Engagement embraces everything from social media […]. The post Will You Marry Me?