Fri.Jul 26, 2019

How To Manage Expectations For A PR Campaign

ImPRessions - Crenshaw Communications

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. Where does the disparity come from, and how can agencies correct it?

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Attracting New Clients as a Freelance Marketing Professional

Ronn Torossian

Marie recently stepped away from her position at a digital marketing agency in favor of striking out on her own and taking on her own clients. Marie loves working independently, and she’s been slowly putting money away to get her through the initial bumpy period of leaving a full-time job.

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How much influence is left on Insta?

The Resolution Blog

‘Instagram influencer’ is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? In this episode I get two opinions.

Print? Really? Here’s why it’s a smart option for marketers

PR Daily

Despite what you might think, it outpaces digital and TV for brand affinity, especially when the consumer is ready to buy. That’s just the beginning, though. Do you evaluate print advertising as part of an overarching media strategy for your brand?

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How The Right Brand Partnerships Can Build Audience Loyalty

PR News

Brands that constructively feed off each others ideas, perspectives, and resources can effectively expand both audience and reach through collaboration. Hence, successful brand partnerships can optimize brand loyalty through maximum exposure.

More Trending

Artificial Endorsers

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever thought you saw someone you knew, went to talk to them, but found it wasn’t them? That’s embarrassing.

8 ways to land your organization’s message through video

PR Daily

Seating top-tier bosses around a table and letting them maunder about the company mission just won’t do. Find front-line workers in their element, prep them well, and start rolling.

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Reputation Audit

Reputation Us

What are others saying about your organization? Enhance your reputation by having RepUs assess your internal and external audiences via focus groups, meeting key stakeholders and influencers, surveying target customers and analyzing relevant social media channels. You will be in a better position to understand your reputation’s strengths and vulnerabilities, and we’ll recommend improvements.

When consumers watch video online

PR Daily

Most viewers like to consume content between 7 a.m. and noon, according to Vidyard’s Video in Business Benchmark Report. The best day of the week for views is Wednesday. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Reputation Plan

Reputation Us

Enhance & Protect. Enhance and protect your reputation by working collaboratively with RepUs once the reputation audit is complete. You’ll receive a step-by-step strategic plan that may include: Internal Reputation Roll-Out – Ensure everyone is aware of the reputation plan and their role to enhance and protect the organization’s valuable reputation. Content and Digital – Consider how a diverse range of high-quality communications for both internal and external audiences can support your plan.

Don’t miss this week’s Nonprofit Awards late deadline

PR Daily

This is it, folks: Friday, July 26, is your last chance to earn recognition for your powerful campaigns, partnerships and creative PR content. We’re not messing around this time. The post Don’t miss this week’s Nonprofit Awards late deadline appeared first on PR Daily. PR Daily Awards

“Chief Reputation Officer”

Reputation Us

Who is in charge of your reputation? If having a good reputation is critical, then who is deputized within your organization to oversee your reputation? RepUs performs the role of the Chief Reputation Officer (CRO) for your organization. We, the acting CRO, collaborate with your organization’s executives to manage and protect your valuable reputation. That is, we take the important responsibility of safeguarding your reputation via internal and external strategy and ongoing communications.

Increasing Efficiency by Creating an Illusion of Scarcity

Doctor Spin

Human beings. We aren’t as rational as we’d like to think. I know a CEO who moved the company to a large new office space. The idea was to grow into it, but despite a much more spacious office, efficiency quickly took a nosedive.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Public Relations

Reputation Us

What does PR mean to your organization? Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. We mostly agree with this definition; however today’s public relations tactics goes beyond managing the “spread” of information.

The Secret to Writing Memorable Key Messages

Action PR

The backbone of any PR campaign is formed of key messages. These are the main points you want your audience to understand and associate with your company or brand. The things you want to be known for. The things you’re proud to stand by.

Crisis Scenarios and Simulation

Reputation Us

Make sure your organization is prepared. Enhance your reputation by putting the crisis plan to the test ahead of time to ensure your organization is prepared and resilient. Tabletop crisis scenario exercise. Prepare your crisis task force by practicing how/if/when/to whom to communicate during a crisis. Crisis simulation. We encourage you to “get real” with a realistic and engaging (and safe) company-wide simulation so everyone will understand their roles and goals.

Increasing Efficiency by Creating an Illusion of Scarcity

Doctor Spin

Human beings. We aren’t as rational as we’d like to think. I know a CEO who moved the company to a large new office space. The idea was to grow into it, but despite a much more spacious office, efficiency quickly took a nosedive.

Ad Hoc and Lawsuit Support

Reputation Us

When a crisis hits, ReputationUs is your partner. We help you navigate through the crisis storm with immediate, 24/7 support. If there are legal ramifications, ReputationUs is there for lawsuit communication support. While you defend your reputation in the court law, we work with your legal team to help navigate through the court of public opinion by offering a different professional perspective to guard against “blind spots.”. Contact us!

Like father, like daughter

HMA Public Relations

Now that my parents are empty nesters, a lot of time has been dedicated to decluttering our house and prepping my parents for the eventual downsize […] The post Like father, like daughter appeared first on HMA Public Relations. Featured Annelise Krafft East Valley Tribune HMA Public Relations Scottsdale Magazine Scottsdale Quarterly Steve Krafft

Get Famous Friday: Engaged Social Media

PR for Anyone

Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about why it’s so important to have a good, strong, engaged social media following. You do not have to be on every platform. Be on one platform and do … Update

US House Panel: Juul Targeted Children at Schools and Online

Flack Me

Category: Flack Me Summary: Juul Labs Inc., spent more than $200,000 sponsoring programs in schools meant to “convey its messaging directly to teenage children,”and marketed to teens by recruiting online influencers

Juul reputation’s up in smoke, kid-focused videos get 3X the YouTube views, and many PR pros are introverts

PR Daily

Also: Pabst Blue Ribbon blends coffee and booze, presidential seal gaffe highlights image woes, and Arby’s will bring meat to Area 51. Good morning, PR pros: If your coffee needs more of a kick, Pabst Blue Ribbon might have the answer.