ImPRessions - Crenshaw Communications

JULY 26, 2019

Eighty-five percent of agencies say they do a good job of setting client expectations during the sales process, yet 77% say they have difficulty during the relationship. Where does the disparity come from, and how can agencies correct it? The stat above is from a survey of ad agencies, but mismanaged expectations can happen in public relations , digital marketing, or other creative services.

How To 225

How To Agency Survey Education 225

Ronn Torossian

JULY 26, 2019

Marie recently stepped away from her position at a digital marketing agency in favor of striking out on her own and taking on her own clients. Marie loves working independently, and she’s been slowly putting money away to get her through the initial bumpy period of leaving a full-time job. She’s excited to be out […]. The post Attracting New Clients as a Freelance Marketing Professional appeared first on.

Marketing 150

Marketing Agency Strategy Brand 150

The Resolution Blog

JULY 26, 2019

‘Instagram influencer’ is no longer just a marketing term. Parents fear them, young people want to be them and the press seem to loathe them. But with so much attention how much influence do they still hold? In this episode I get two opinions. Scott Guthrie, an influencer marketing consultant share his views on the […]. The post How much influence is left on Insta?

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Instagram Marketing 120

PR for Anyone

JULY 26, 2019

Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about why it’s so important to have a good, strong, engaged social media following. You do not have to be on every platform.

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Social Media Media 100

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR News

JULY 26, 2019

Brands that constructively feed off each others ideas, perspectives, and resources can effectively expand both audience and reach through collaboration. Hence, successful brand partnerships can optimize brand loyalty through maximum exposure. While consulting metrics about media engagement proves useful in mapping future campaigns, deeper rapport is built when your brand’s message is integrated into every… Continued.

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Brand Branding Construction Resources 118

Reputation Us

JULY 26, 2019

Who is in charge of your reputation? If having a good reputation is critical, then who is deputized within your organization to oversee your reputation? RepUs performs the role of the Chief Reputation Officer (CRO) for your organization. We, the acting CRO, collaborate with your organization’s executives to manage and protect your valuable reputation.

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Reputation Public Affairs Policies Corporate 68

HMA Public Relations

JULY 26, 2019

Now that my parents are empty nesters, a lot of time has been dedicated to decluttering our house and prepping my parents for the eventual downsize […] The post Like father, like daughter appeared first on HMA Public Relations.

Publicity 47

Publicity 47

Reputation Us

JULY 26, 2019

What are others saying about your organization? Enhance your reputation by having RepUs assess your internal and external audiences via focus groups, meeting key stakeholders and influencers, surveying target customers and analyzing relevant social media channels. You will be in a better position to understand your reputation’s strengths and vulnerabilities, and we’ll recommend improvements.

Reputation 60

Reputation Conference Internal International 60

Action PR

JULY 26, 2019

The backbone of any PR campaign is formed of key messages. These are the main points you want your audience to understand and associate with your company or brand. The things you want to be known for. The things you’re proud to stand by. Key messages are so, er, key, we – like many other PR agencies – measure the success of our clients’ coverage in terms of how many key messages are included.

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Writing Interviews Measurement Agency 40

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Reputation Us

JULY 26, 2019

Enhance & Protect. Enhance and protect your reputation by working collaboratively with RepUs once the reputation audit is complete. You’ll receive a step-by-step strategic plan that may include: Internal Reputation Roll-Out – Ensure everyone is aware of the reputation plan and their role to enhance and protect the organization’s valuable reputation.

Reputation 60

Reputation Training Internal International 60

Mindful Marketing

JULY 26, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever thought you saw someone you knew, went to talk to them, but found it wasn’t them? That’s embarrassing. Or, have you ever thought ‘someone’ was a real person, only to realize they weren’t? This second kind of mistaken identity will become more common if one particular promotional trend continues.

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Ethics Consumer Reputation Corporate 70

Reputation Us

JULY 26, 2019

What does PR mean to your organization? Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. We mostly agree with this definition; however today’s public relations tactics goes beyond managing the “spread” of information.

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Publicity Wikipedia Nonprofit Training 60

Reputation Us

JULY 26, 2019

Make sure your organization is prepared. Enhance your reputation by putting the crisis plan to the test ahead of time to ensure your organization is prepared and resilient. Tabletop crisis scenario exercise. Prepare your crisis task force by practicing how/if/when/to whom to communicate during a crisis. Crisis simulation. We encourage you to “get real” with a realistic and engaging (and safe) company-wide simulation so everyone will understand their roles and goals.

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Crisis Crisis Management Exercises Reputation 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Reputation Us

JULY 26, 2019

When a crisis hits, ReputationUs is your partner. We help you navigate through the crisis storm with immediate, 24/7 support. If there are legal ramifications, ReputationUs is there for lawsuit communication support. While you defend your reputation in the court law, we work with your legal team to help navigate through the court of public opinion by offering a different professional perspective to guard against “blind spots.”.

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Crisis Reputation Communications Publicity 60