Tue.Jan 29, 2019

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How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

What differentiates a powerful public relations program from one that’s just okay? The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals.

Strategy 265
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Why NOT to change your branding

Ronn Torossian

It’s a new year and many people might be considering shaking things up with new branding. Clients usually come to PR firms, especially around this time of year, for help creating a new logo and developing a new brand identity. While it might seem new and exciting, there are times when changing your branding might […]. The post Why NOT to change your branding appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Brand 170
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Are press releases still relevant—or are they obsolete relics?

Agility PR Solutions

Press release addiction is a serious epidemic. PR pros recommend them because they’re a staple of our industry, marketing departments long for them and executives demand them. However, with upwards of 30 million companies in the US alone, there’s a staggering number of press releases being issued each day, considering there’s only about 50,000 journalists […].

Industry 152
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An Amazon Executive’s 4 Secrets to Capturing and Maintaining Your Audience’s Attention

PRSay

For Amazon’s Kristin Graham, attention is the new professional currency. During a Jan. 18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. Graham discussed how difficult it can be for modern leaders to effectively reach their employees, especially at a company as large as Amazon.

Tourism 150
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Power of 1,000 Voices – A Day at the Second Annual Women In Cloud Summit

Barokas

Last Saturday, I joined over 1,000 women at the second annual Women in Cloud Summit hosted on Microsoft’s campus in Redmond. It was inspiring to see the growth of the conference over the previous year, and the community that has formed around a common goal of inspiring, connecting and accelerating the growth of women in technology. During the event, I was honored to join the CEO Power Panel, along with Amy Nelson, Founder and CEO of The Riveter and Kristina Bergman, Founder and CEO of Integris S

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2019 Edelman Trust Barometer reveals major shift—and largest-ever trust gap

Agility PR Solutions

The very notion of “trust” appears to be in a tailspin, according to a variety of research over the last few years. Government, business, media—you name it, people are increasingly skeptical of it. Comms giant Edelman has explored and measured the trust crisis over the years and, although trust is still profoundly diminished around the […]. The post 2019 Edelman Trust Barometer reveals major shift—and largest-ever trust gap appeared first on Agility PR Solutions.

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“The Wolf” (Pulp Fiction) – Reputation Management Before Crisis

Reputation Us

There is no universally approved or formal title for professionals who perform immediate crisis support. Often used titles include “PR Pros” or “PR guy or gal,” or generally speaking, “Crisis people” (e.g., “ Wells Fargo ‘s PR people were spinning this crisis into a positive for the bank.”). The label “spin doctors” is one that makes us negatively cringe.

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What are telco marketers learning about customer value creation?

Agility PR Solutions

The world’s leading wireless network operators and communications service providers possess a vast abundance of ever-multiplying customer data—and they’re now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams and be used for competitive advantage. A new report from the CMO […].

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What are social mentions and the best ways to monitor them

Brand24

Social mentions are all over social media. But do you know what a social mention actually is? Read on to find out and learn the best ways to monitor them!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

Guest Post by Deeana Radley. As we move further into the digital age, the importance of automating our processes becomes more apparent with each passing day. For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had.

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Issues management: Confrontation as a defense strategy

Muck Rack

Issues management: Confrontation as a defense strategy

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"My Employer" As The Most Trusted Institution in 2019

Inbound PR

I cover Edelman's Trust Barometer every year. This year's results came out last week and they did surprise me. Positively. Trust has changed profoundly in the past year. People have been losing faith in traditional authority figures and institutions to help them navigate a turbulent world and more recently, they are losing confidence in the social platforms that fostered peer-to-peer trust because of fake news or false information being used as a weapon.

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6 Artificial Intelligence Tools to Plan Your Next Content Strategy

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. A lot of people suck at content strategy. Don't worry: We're only human. Content strategy is an art and a science, after all. Humans are great at the art part. We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers.

Tools 51
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Get a Room! The Benefits of a Solo Business Retreat

Solo PR Pro

For some of us solo business owners, the closest we’ve been to a “retreat” lately is the walk we sneak in at lunchtime. For others, a business retreat is an annual tradition not to be missed. Setting aside time once a year to get away from your usual location and routine to check in with yourself and your business goals is good for business, and you.

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Lessons I Learned From My Toddler.

HMA Public Relations

As most people know, I have two little girls—a rambunctious four-year-old and a very busy one-year old. And they are teaching me as much as I […]. The post Lessons I Learned From My Toddler. appeared first on HMA Public Relations.

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A Simple Guide to Web Traffic Terms for the PR World

The Resolution Blog

Getting to grips with weird and wonderful analytics’ terms can be a headache for even the most experienced PR person. There’s users and visitors, visits and views, all of which come together to form an idea of how popular an article or website is. But how do you know what term refers to what metric? And how do you even begin to determine what’s important and what can be taken with a pinch of salt?

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Southwest Behavioral & Health Services Promotes Michael Fett to Chief Financial and Administrative Officer

HMA Public Relations

(PHOENIX – Jan 29, 2019) – Southwest Behavioral & Health Services (SB&H), an innovative leader in behavioral health, announced that CFO Michael Fett has been promoted […]. The post Southwest Behavioral & Health Services Promotes Michael Fett to Chief Financial and Administrative Officer appeared first on HMA Public Relations.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Is 2019 the year brands move away from engagement as a KPI?

Communications Conversations

Before you spit up your coffee, hear me out. Because I think there’s a trend in the making here. My thinking is based on three mini-trends and observations over the last six months: Brand increasingly aren’t even interested in true engagement. Over the last year, I’ve done a number of audits for different clients. One trend I noticed popping up over and over: brands and organizations just aren’t that interested in “engaging” with their key audiences on social

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How to Solve the 5 Most Common Brand Awareness Problems

Contently - Strategy

When you’re thirsty, do you order a soda or ask for a Coke? If you have a cold, do you ask for a tissue or a Kleenex? Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. But just because it’s trickier to track than a sale or a conversion doesn’t mean spreading awareness is without value.

Branding 104