Tue.Jan 29, 2019

How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

What differentiates a powerful public relations program from one that’s just okay? The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted.

Why NOT to change your branding

Ronn Torossian

It’s a new year and many people might be considering shaking things up with new branding. Clients usually come to PR firms, especially around this time of year, for help creating a new logo and developing a new brand identity.

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What PR pros can learn from the top 10 ‘language moments’ of 2018

PR Daily

What were the words and phrases that changed hearts and minds last year? Here are key ways public figures changed an array of debates with artful—or awkward—usage.

Are press releases still relevant—or are they obsolete relics?

Agility PR Solutions

Press release addiction is a serious epidemic. PR pros recommend them because they’re a staple of our industry, marketing departments long for them and executives demand them.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 tips for focusing your media pitch

PR Daily

A vague and meandering press pitch won’t knock any reporters’ socks off. Consider these tips to help you get to the point and get there quickly. If you want your PR efforts to be effective, you must approach media relations as an ongoing process.

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More Trending

6 ways to get in front of potential clients at #RaganDisney

PR Daily

Shake hands with 300+ communicators at our Social Media Conference for PR, Marketing & Corporate Communications. Mobile. Chatbots. Social listening. Video. Communicators are faced with new tech trends every day.

The Power of 1,000 Voices – A Day at the Second Annual Women In Cloud Summit

Barokas

Last Saturday, I joined over 1,000 women at the second annual Women in Cloud Summit hosted on Microsoft’s campus in Redmond.

Don’t miss the 2019 Digital PR & Social Media Awards deadline

PR Daily

Save $50 when you enter by the early-bird deadline on Feb. The post Don’t miss the 2019 Digital PR & Social Media Awards deadline appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media digital PR awards social media awards

A Simple Guide to Web Traffic Terms for the PR World

The Resolution Blog

Getting to grips with weird and wonderful analytics’ terms can be a headache for even the most experienced PR person. There’s users and visitors, visits and views, all of which come together to form an idea of how popular an article or website is. But how do you know what term refers to what metric?

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

In crisis mode, California utility files for bankruptcy

PR Daily

PG&E says a Chapter 11 filing is ‘the only viable option’ as it faces up to $30 billion in liability claims from the 2017 and 2018 wildfires. Investors had pushed a $4 billion alternative plan.

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2019 Edelman Trust Barometer reveals major shift—and largest-ever trust gap

Agility PR Solutions

The very notion of “trust” appears to be in a tailspin, according to a variety of research over the last few years. Government, business, media—you name it, people are increasingly skeptical of it.

8 mistakes to avoid with your online physician directory

PR Daily

Does your website allow patients to access enough information and connect with the health care professionals easily? Physician directories are vitally important to every health care system. They are: Among the highest viewed pages on any hospital website.

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An Amazon Executive’s 4 Secrets to Capturing and Maintaining Your Audience’s Attention

PRSay

For Amazon’s Kristin Graham, attention is the new professional currency. During a Jan. 18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. Graham discussed how difficult it can be for modern leaders to effectively reach their employees, especially at a company as large as Amazon.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What are telco marketers learning about customer value creation?

Agility PR Solutions

The world’s leading wireless network operators and communications service providers possess a vast abundance of ever-multiplying customer data—and they’re now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams and be used for competitive advantage. A new report from the CMO […]. The post What are telco marketers learning about customer value creation? appeared first on Agility PR Solutions. Marketing Public Relations marketing

10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

Guest Post by Deeana Radley. As we move further into the digital age, the importance of automating our processes becomes more apparent with each passing day.

Get a Room! The Benefits of a Solo Business Retreat

Solo PR Pro

For some of us solo business owners, the closest we’ve been to a “retreat” lately is the walk we sneak in at lunchtime. For others, a business retreat is an annual tradition not to be missed.

6 Artificial Intelligence Tools to Plan Your Next Content Strategy

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. A lot of people suck at content strategy. Don't worry: We're only human. Content strategy is an art and a science, after all.

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Issues management: Confrontation as a defense strategy

Muck Rack

Issues management: Confrontation as a defense strategy

Making Earned Media the Star of Your PESO Program

TrendKite

We finally have the data to show the impact we’re having on our bottom line. Start with these 6 strategies and put the ‘E’ in the PESO model at the heart of your team’s digital comms strategy

What are social mentions and the best ways to monitor them

Brand24

Social mentions are all over social media. But do you know what a social mention actually is? Read on to find out and learn the best ways to monitor them! how to Social Media Marketing Social Media Monitoring how to track social mentions social mention social mentions what's a social mention

How to Solve the 5 Most Common Brand Awareness Problems

Contently - Strategy

When you’re thirsty, do you order a soda or ask for a Coke? If you have a cold, do you ask for a tissue or a Kleenex? Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action.

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Lessons I Learned From My Toddler.

HMA Public Relations

As most people know, I have two little girls—a rambunctious four-year-old and a very busy one-year old. And they are teaching me as much as I […]. The post Lessons I Learned From My Toddler. appeared first on HMA Public Relations. PR and HMA PR

“The Wolf” (Pulp Fiction) – Reputation Management Before Crisis

Reputation Us

There is no universally approved or formal title for professionals who perform immediate crisis support. Often used titles include “PR Pros” or “PR guy or gal,” or generally speaking, “Crisis people” (e.g., “ Wells Fargo ‘s PR people were spinning this crisis into a positive for the bank.”). The label “spin doctors” is one that makes us negatively cringe.

Is 2019 the year brands move away from engagement as a KPI?

Communications Conversations

Before you spit up your coffee, hear me out. Because I think there’s a trend in the making here. My thinking is based on three mini-trends and observations over the last six months: Brand increasingly aren’t even interested in true engagement.

Infographic: 9 steps to deliver a perfect speech

PR Daily

Writing the text is only part of the preparation necessary to ace a public speaking engagement. Consider these insights. You think you know what you want to say. You’ve thought about your audience and considered the important tone you should strike.

Southwest Behavioral & Health Services Promotes Michael Fett to Chief Financial and Administrative Officer

HMA Public Relations

(PHOENIX – Jan 29, 2019) – Southwest Behavioral & Health Services (SB&H), an innovative leader in behavioral health, announced that CFO Michael Fett has been promoted […]. The post Southwest Behavioral & Health Services Promotes Michael Fett to Chief Financial and Administrative Officer appeared first on HMA Public Relations. PR and HMA PR