Wed.Nov 14, 2018

Guidance to craft data-rich storytelling

PR Daily

Great storytelling never goes out of style. Tastes and technologies change over time, but marketing, communications and PR still boil down to sharing compelling stories. Today, audiences are busier, more empowered and more skeptical than ever, so it takes more effort to reach—and convince—them.

Readability or Pleasure?

Prowly

It is true that in many cases the form of a text is of secondary importance compared to its content.

Looking Back at CES Unveiled Paris & Preparing for CES 2019

Business Wire

For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide.

KFC’s Baby Naming PR Stunt

Ronn Torossian

Colonel Sanders is at it again – and this time he’s after your child’s name. Earlier this year, KFC announced it would award a $11,000 towards the college tuition fees of the first parents who names their baby after Colonel Sanders on his birthday.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

30 jobs in the PR and marketing world

PR Daily

The season of giving is upon us, and Thursday will be a day to honor altruism. Originally organized by Douglas Freeman, Nov. 15 has been recognized as National Philanthropy Day (NPD) since 1986 when President Ronald Reagan signed the proclamation.

More Trending

Announcing PR Daily’s 2018 Content Marketing Awards finalists

PR Daily

Storytelling is the most valuable skill a communicator can have today. The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success.

9 effective ways to make your website trustworthy

Agility PR Solutions

Trust is the cornerstone of a profitable website. It doesn’t matter how engaging your calls to action are or how well written your content is—you must first establish confidence in your brand. A failure to do so can lead to a high bounce rate and a shrinking customer base.

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Boeing defends safety practices after Indonesian airline calamity

PR Daily

In the wake of a disaster, Boeing is on defense as a group of pilots claims the company failed to impart essential safety information about a new jet feature. The scrutiny comes after Lion Air Flight 610 crashed into the ocean, killing 189.

The Voice of the Customer is louder than ever—why aren’t brands listening?

Agility PR Solutions

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 ways PR pros can maximize conference participation

PR Daily

Conferences offer opportunities to step up your game at work, elevate your personal brand and advance your career. Here are five simple ways to maximize your participation at an industry conference: 1. Participate in the program.

Empathy: What It Is, Why It Matters, and How You Can Improve

Masters in Communications

Empathy is a word that is used often by many people. It's commonly known that empathy is a good thing to have, but it isn't always a priority in people's lives. Did you know that 98% of people have the ability to empathize with others ?

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U.S. consumers abandon brands after breaches—but still share their data

Agility PR Solutions

A new global survey from identity security firm Ping Identity reveals what consumers expect from brands when it comes to the safekeeping of personal information—and that many are making drastic changes to the ways they interact with companies and secure their own personal data following a breach.

2017 Recipe Archive

Maine PR Maven

Since I love to cook, entertain and eat, I am sharing a personal favorite recipe every month. If you have a recipe you’d like me to share in my newsletter and on this page, feel free to send it along to nancy@prmaven.com.

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Scandals, shakedowns and disruption: Facebook’s troubled teenage years

Agility PR Solutions

As the mother of teenagers, I know first-hand the challenges of ushering children through their formative years—and I see that since Facebook became an adolescent, they too have been experiencing growing pains.

Using Social Media to Build Your Brand

Maine PR Maven

In Nancy Marshall’s first PR Maven® Podcast episode, she told us about her love of socializing and how it has helped her build not only her personal brand, as The PR Maven®, but the brand of her public relations company, Marshall Communications, as well.

It’s that time of year again. The ubiquitous Christmas ad, holly and snowmen

Mark My Words

It’s that time of year again. The ubiquitous Christmas ad, holly and snowmen, good will to all men and pray to God a question doesn’t come up in the pub quiz in January asking you to distinguish one ad from another. Except Iceland.

Event Recap: My/Mo x Color Factory

5W PR

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. 5W was tasked with leveraging this opportunity in such a way that felt ownable. How did we activate?

How to prep an influencer marketing budget for 2019

TrendKite

We just discussed how you can use Digital PR as a framework to justify your budget for 2019 and now we want to dive deeper into the influencer marketing section of the budget.

How producing exceptional outputs creates concrete outcomes

Axia PR

4 ways to measure the success of your public relations messages. Public relations professionals craft messages for audiences, which we call outputs. Outputs are what a company releases and communicates to its target audiences.

Social Media Tips for Young Business People

Maine PR Maven

Nancy Marshall spoke to Drew McLellan, who owns and runs the Agency Management Institute (AMI), which serves 250+ small to mid-sized agencies (advertising, digital, marketing, media and PR), as well as managing his own agency, the McLellan Marketing Group, on her fourth episode of The PR Maven podcast. They discussed ways social media has changed […]. The post Social Media Tips for Young Business People appeared first on | The PR Maven.

What is the expectation economy?

HMA Public Relations

When we agree to pay money for something, we have certain expectations. It could be related to the quality of the product or more importantly today, […]. The post What is the expectation economy? appeared first on HMA Public Relations.

Why You Should Use Video and Podcasts for Your Business

Maine PR Maven

The power of human connection was the focus in the second episode of The PR Maven Podcast® with Nancy Marshall as she spoke with her guest, Lori Highby of Keystone Click, a digital marketing agency in Milwaukee. Both women have started their own agencies and know the importance of building relationships and your network. As […]. The post Why You Should Use Video and Podcasts for Your Business appeared first on | The PR Maven.

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Media KPIs PR professionals should know

5W PR

Social Media has become a staple for PR professionals. Through social media, PR teams can engage with audiences and respond to crisis in real time, drive consumer spending, and build a loyal follower base.

PR Rock Stars: Blue Cross Blue Shield’s Sara Mulder

Communications Conversations

I first met Sara Mulder at a client meeting. Turns out, we shared a client (Sleep Number). At times, meeting the bigger agency folks who work with clients can be a little stand-off-ish–with competitiveness and all. But, I didn’t sense that at all with Sara.

7 Social Media Trends Brands Need to Know for 2019

Flack Me

Category: Flack Me Summary: Marketing on social media is an ever-moving target. Paying attention to these 7 trends will help you take better aim