Tue.Jul 17, 2018

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The Importance of Networking Outside the Office

PRSay

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. They come in many packages, each with his or her own personality and background. But I’ve come to notice certain things they all tend to say. They often don’t realize that these seemingly tiny habits are key to their consistent success.

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The Changing Face of Public Relations in Government; Off Script #30: Merritt Allen of Vox Optima

Sword and the Script

She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. Incidentally, her arrival at her first duty station in the Philippines coincided with a volcanic eruption and, in need of communications help, her commanding officer reassigned her to public affairs. She’s been working in that field ever since and even built a business around it.

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Developing A PR Campaign For International Hotels

Ronn Torossian

Having a strong PR strategy is crucial within the hotel industry. Hotels are all about experience, and customers want to know that they can trust the company that’s going to be looking after them – whether it’s for a night or two weeks of vacation fun. In a field as highly competitive as hospitality, the right PR strategy is the best way for today’s international hotels to get ahead of the game.

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Media relations mentoring—6 common pitching errors to avoid

Agility PR Solutions

We’ll be offering tons of great pitching advice during our journalist panel on July 25. Registration is free. Sign up now! Pitching stories is one of the essential skills of a PR professional. Yet it is surprising how many PR people neglect the basics of how to pitch what to whom. In most cases, a […]. The post Media relations mentoring—6 common pitching errors to avoid appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Defining Your Online Brand In 2018

5W PR

Building a brand is no easy task. A lot of people assume that their brand is just a logo or a specific selection of colors , but the truth is that there’s so much more to it than that. A brand is actually a company’s reputation – the things that people think about them, and the image that they have both online and offline. In today’s digital world, every company has a brand whether they like it or not.

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What’s PR’s Role In The Media Interview?

ImPRessions - Crenshaw Communications

Should a PR person participate in client media interviews? Most would say yes, but that participation is usually limited. In most cases it means the PR rep helps the client prepare in advance, offers background to the journalist, and accompanies the client to the interview as a largely silent partner. Few professionals advocate for interrupting or stopping an interview midstream, or shouting objections like a defense attorney.

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New book reveals the one question brands should keep asking themselves

Agility PR Solutions

Many brands, large and small, struggle with staying connected to their customers. And in a competitive job market, keeping the best talent engaged is often a challenge. To stay on top of both challenges there is one question all brands should ask themselves, continually: Do they care? A new book from Douglas Spencer of brand […]. The post New book reveals the one question brands should keep asking themselves appeared first on Agility PR Solutions.

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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. But how do PR teams go about the task of tracking down, developing and sharing these genuine stories?

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Consumer goods rank pretty good in brand intimacy—here’s how

Agility PR Solutions

The consumer goods industry placed in the top third of industries studied, ranking #5 out of 15 in the latest Brand Intimacy 2018 Report—the largest study of brands based on emotions—from intimacy marketing specialists MBLM. Quaker came in first in the industry, followed by Hershey’s and Campbell’s. The remaining brands in the Top 10 for the […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why haven’t there been more small PR and social firms founded in the last 10 years?

Communications Conversations

I was all set to write a post I was going to title “The PR agency family tree.” I was modeling it after a great article in the Minneapolis Star Tribune last weekend featuring the Minneapolis advertising agency family tree. But, as I started to research this “family tree” I started to see a trend. There really aren’t that many “new” small PR or social firms.

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Everything You Need to Know About Account-Based Marketing

Inbound PR

Account-Based Marketing (ABM) has been a popular term over the last few years with a lot of companies jumping on it. I came across a great article from one of our agency partners at HubSpot about ABM and decided to run a whole post on it. However, I thought it would be best to rely on the experts on the topic so I picked up some of the best articles about ABM from our agency partners who really are the masters of ABM as they implement it day in and day out for clients.

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Is it Possible To Undress For Success?

HMA Public Relations

Dressing appropriately for business meetings is imperative. Our rule of thumb is “you should be dressed the same as the others in the meeting,” whether it’s […]. The post Is it Possible To Undress For Success? appeared first on HMA Public Relations.

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Here comes the sun: PRSA SunCon 2018

Muck Rack

Here comes the sun: PRSA SunCon 2018

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Your audience is telling you what content they want. Are you listening?

ReimaginePR

If you have a good social media process, you probably regularly (hopefully daily!) check out what customers post about you on your sites. You may know what they like and don’t like, and if you’ve thought about it, you may also have solid processes in place in order to counteract any negative (and potentially viral) comments. But what about the things that your customers talk about when they’re not on your sites?

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How to Get Started with Artificial Intelligence and Marketing

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. You use artificial intelligence dozens, if not hundreds, of times everyday. From choosing recommended shows on Netflix, to navigating trips in Google Maps, asking questions of Siri and Alexa, ordering products on Amazon, reading your Facebook Newsfeed, and unlocking the iPhone facial recognition.