Sun.Jul 08, 2018

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Etiquette for Connecting with Media Outlets

Ronn Torossian

You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. The key component of this interaction is understanding the way to go about interacting with the media. Accept They Have Deadlines.

Media 247
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Americans’ dilemma with data—what we learned from Facebook’s breach

Agility PR Solutions

New privacy, transparency and data-protection research from marketing automation tech firm Sailthru and SHIFT Communications highlights Americans’ frustration with brand transparency—and indicates a strong desire for government regulation on how companies collect and use personal information. The companies surveyed two groups of online users—individuals who downloaded their Facebook data after the Cambridge Analytic incident in […].

Data 86
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How to Align Your PR Strategy with SEO Trends

5W PR

As the importance of digital marketing continues to reach new heights for modern businesses, SEO has become a critical component in getting the right people to a business website at the right time. Search engine optimization has emerged as an important consideration not only for marketing teams, but PR groups too – particularly as marketing and PR become more intertwined.

SEO 60
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Despite rising crises, brand PR’s confidence exceeds preparedness

Agility PR Solutions

Brands and businesses are keenly aware of the increasing threat of crises, but display little indication that they are prepared to handle one, according to new research from Deloitte Global. The tax advisory and consulting firm’s new crisis management survey, Stronger, Fitter, Better: Crisis Management for the Resilient Enterprise, finds nearly 60 percent of respondents […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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When marketers dare to take a stand: Dangerous waters or courageous branding?

Agility PR Solutions

From Airbnb’s “We Accept” diversity drive to Patagonia’s “The President Stole Your Land” campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no denying that our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today. From small businesses to Fortune 100 corporations, brands now even appear to fight […].

Brand 84