Sun.Feb 25, 2018

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People have gone chicken crazy’: what the KFC crisis means for the brand. 

Mark My Words

According to the media commentator Mark Borkowski. “Scarcity creates demand. It’s reminded people about KFC, even those who haven’t had one for years,” he said. “When they get everything back running again, you can expect a stampede.”. [link].

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Will the Communications Industry Change Because of President Trump?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Increase awareness, often in the form of media coverage. Strive to fortify the brand. Of course, the ultimate goal is to win people over to your way of thinking so they “buy.

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