Onclusive

JULY 6, 2017

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictiona

Brand 364

Brand Branding Pitching Journalism 364

Cision

JULY 6, 2017

Originally authored and published by PR Newswire’s Jaimee Bruening [link]. Blogging can (and should) do more than just update readers on the latest news and events of the day. When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need.

Blogging 168

Blogging How To Privacy Mobile 168

Onclusive

JULY 6, 2017

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. In other words, we can hide behind the brands we represent and even our own personal brands at times with formal […].

Brand 311

Brand Branding Journalism Publicity 311

PRSay

JULY 6, 2017

Earning my APR was one of the best decisions I have made. I am a professor of public relations, and my job requires me to publish in peer-reviewed journals, teach undergraduate and graduate courses, and serve on university and convention committees. In short, I am, like most people, very busy. However, earning my APR was something that I wanted to do for years.

Study 126

Study Ethics Case Study Construction 126

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prowly

JULY 6, 2017

Today, in the „everyone is a publisher” era, the playing field has changed dramatically. Cold emails sent out to as many journalists as possible are no longer effective. Offering them lunch could be helpful, but — unfortunately — not scalable. The post What PR Pros Can Learn From Content Marketers? appeared first on Prowly Magazine.

Content Marketing 80

Content Marketing Marketing How To Publicity 80

Barokas

JULY 6, 2017

For those of you in tech that haven’t caught the Silicon Valley bug yet, you should watch it. Each episode chronicles six guys as they go through the ups and downs of launching a startup in the infamous tech capital of the world, Silicon Valley. From securing funding, to understanding the ins and outs of a startup incubator, and dealing with sheisty sharks out to steal the company’s IP, the HBO series paints to me, what seems like a hilariously real look at the tech industry.

Energy 68

Energy Interviews Conference Report 68

PR News

JULY 6, 2017

Here’s one question you don’t want to be asked by a brand representative when you’re trying to resolve an ongoing issue: “Who did you speak to the last time you tried to resolve this?” Once you hear that question, you know you’re sunk. Implicit in that seemingly helpful question is a passing of the buck,… Continued.

Trends 69

Trends Blogging Brand Branding 69

Mark My Words

JULY 6, 2017

The Daily Mirror, 06.07.17. PR guru Mark Borkowski believes this could be the beginning of Louise’s second wind – and that she could soon be commanding some very big figures with her talents. He says: “She will never be top of the charts again as she was but she’s going through another period and she could be just as popular to brands and people as Jamie is.

Brand 60

Brand Branding 60

HMA Public Relations

JULY 6, 2017

Snapchat just launched Snap Map. This new feature allows you and your friends to view each other's locations in the app. Sara thinks it's a fun idea. [Click below for more]. The post Snap Map appeared first on HMA Public Relations.

Publicity 40

Publicity Social Media Media 40

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

The Stalwart Blog

JULY 6, 2017

I used to go bat crap crazy about how people could ignore the truth and replace it with whatever story supported their preconceived notions on a particular matter or individual. That was until this week and courtesy of a family reunion to Wisconsin. While in Cheese Country, my sister-in-law, without knowing it, helped me look at this problem differently.

Examples 90

Examples Report 90