PR, Social Media and the Imperative of Content Marketing [UML]
Sword and the Script
APRIL 8, 2017
For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now. Why? You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore.
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