Beyond PR

NOVEMBER 2, 2016

Baseball is a weird sport and when condensed into the relatively short three-round postseason, it gets even weirder. Statistics that make sense in the context of a 162-game season are now reset for a brief 11 to 20 game affair. With the smaller sample size, it’s more important to focus on the statistics at play than ever before. Will the Chicago Cubs break their century-long curse?

Social Media 76

Social Media How To Media Construction 76

Waxing UnLyrical

NOVEMBER 2, 2016

Guest Post by Elaine Andrus. Thanks to cell phones, people have shorter attention spans than goldfish. But they’re also more eager than ever to make connections with authentic, genuine people. While a resume is helpful for job applications, a captivating bio can provide a short summary of your background to introduce you to colleagues, job prospects and potential clients.

Writing 74

Writing LinkedIn Radio Examples 74

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient.

Television 189

Television Interviews Engineering Tools 189

5W PR

NOVEMBER 2, 2016

Most businesses think that marketing is the best way to target customers. However, PR is one of the best tools to target your shoppers and jump start your sales. Here are just a few ways using PR attracts consumers. Attract attention. Public relations takes a lot of time, effort, and persistence. In marketing terms, this is known as “earned media,” which holds more weight than other types of media.

Publicity 87

Publicity Case Study Infographics Energy 87

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

NOVEMBER 2, 2016

Baseball fans everywhere will be tuning in tonight to witness the culmination of one of the most exciting – and emotional – championships in sports history. The Chicago Cubs. The Cleveland Indians. Game 7 of the World Series. As Grant Brisbee described it on SB Nation, the Cubs and Indians are playing the cruelest Game 7 ever. And with a combined championship drought of 174 years, this battle of the underdogs is difficult to wrap our heads around.

Sports 263

Sports Social Media Analysis Journalism 263