Cision

OCTOBER 27, 2016

The world of PR is constantly changing. Is your brand prepared to adapt? Nathan Friedman, general manager of Citizen Relations, says brands need to constantly be on the lookout for new opportunities for innovation. In this interview, Nathan discusses why brands should always challenge the status quo, how to best connect with consumers and how the PR industry will continue to evolve.

Airlines 252

Airlines Travel Consumer Creativity 252

ImPRessions - Crenshaw Communications

OCTOBER 27, 2016

What would happen if your emails were disclosed for all to see? For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Hillary Clinton’s campaign is currently dealing with a regular trickle of private emails made public through hacked correspondence made available by Wikileaks.

Privacy 182

Privacy Crisis Policies How To 182

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. While it is still critical to facilitate contextual interactions with buyers on a personalized basis, based on the latest insights from our research and analytics, it is my view that it is much more complicated than that – which

Marketing 245

Marketing Financial Strategy Analytics 245

Flack's Revenge

OCTOBER 27, 2016

The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon PR boy, spin this!” Trump is a frustrated flack, he loves to mix it up with reporters, bluster and promote.

Newspapers 179

Newspapers Analysis Advertising Advertising 179

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Engage PR

OCTOBER 27, 2016

Jack Milner, account executive, Engage PR. The power of marketing has never been stronger in the business world. Not least because of the burgeoning number of social media and digital marketing channels available today. Having a marketing plan that can work across new platforms as well as traditional marketing options is vital. But what’s more important is that the plan fits with the brand, tone, culture and other nuances that shape the outside perception of your business.

Strategy 111

Strategy Marketing Brand Branding 111

Stern + Associates

OCTOBER 27, 2016

Quick, pop quiz! You’re sitting down to create your communications plan for 2017. Who are you thinking about? It should be your target audience. If you don’t have your ideal. The post Does your communications plan target the right audiences? How buyer personas can help appeared first on Stern Strategy Group.

Communications 74

Communications Groups Strategy Social Media 74

Beyond PR

OCTOBER 27, 2016

I’ve loved communications from the moment I set foot in the industry. Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Get our brand on TV? See our name splashed across a popular news segment? Have the local news anchor in my personal contacts? I’ll be the hero of the organization!

Communications 67

Communications Tools Analytics Television 67

Solo PR Pro

OCTOBER 27, 2016

On the fourth Wednesday in October, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On October 26 2016, we weighed in with opinions and insight on the following topics of interest: Your brilliant campaign failed big time.

Government 48

Government Leadership Community Data 48