Thu.Jun 02, 2016

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5 Reasons to Focus on Behavioral Data, Not Just Demographics

Cision

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. Bonnie Harris, CEO of Wax Marketing, spoke about the necessity of understanding consumers’ behaviors over demographics, one of 10 topics at the conference. “We used to love data because we wanted to predict behaviors.

Data 163
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8 Things Your Competitors Can Teach You About PR

ImPRessions - Crenshaw Communications

The battle for positive public relations can be fierce, but there’s an upside to having competition. If you know who your main competitors are, there’s much to be learned about how to maximize PR for your own company or brand. All it takes is paying attention and knowing what to look for. Here are eight questions to help uncover things you can learn about PR from your competitors.

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Behind the Headlines With Eileen Coyne

Cision

Your audience receives hundreds of messages every day, but they only take note of a few. Are your brand’s messages getting ignored? Eileen Coyne, public relations manager at Kimball Communications, says sending too many messages too often can be a detriment. She recommends brands focus on the quality of their content, not the quantity. In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the ne

Insurance 152
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#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

Marketwired

[By Lisa Davis}. Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some 500+ PR and communications practitioners from across Canada and abroad but leaving behind a wealth of professional development and practical content to motivate and inspire delegates for a long time to come. Marketwired was fortunate to be there and we took advantage of the opportunity to meet up with some very interesting and engaging personalities to talk about the ro

Video 117
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why Megaprojects Fail – And Why It Matters

Stern + Associates

The cost of Boston’s “Big Dig” ballooned to $14.8 billion – five times the original estimate – before its completion in 2007, eight years behind schedule. Europe’s infamous “Chunnel” project. The post Why Megaprojects Fail – And Why It Matters appeared first on Stern Strategy Group.

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Why Megaprojects Fail – And Why It Matters

Stern + Associates

The cost of Boston’s “Big Dig” ballooned to $14.8 billion – five times the original estimate – before its completion in 2007, eight years behind schedule. Europe’s infamous “Chunnel” project. The post Why Megaprojects Fail – And Why It Matters appeared first on Stern Strategy Group.

Groups 48
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How to Get Your Customer to Warm Up to PR

RH Strategic

One of my favorite clients likes to say, “A successful business is a story told well,” and the only thing better than a well-told business story is a story featuring one of its customers. Needless to say, this kind of endorsement is valuable in both PR and lead generation. One of the most challenging aspects. Read More. The post How to Get Your Customer to Warm Up to PR appeared first on RH Strategic.

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New Twitter Rules Good for Brand Storytelling

The Proactive Report

Twitter rules have always restricted content to 140-characters. We’ve all learned to write short, pithy comments making every character count. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. Last week Twitter announced some new rules that relax the character count.Thankfully it still has to be short and sweet – the rumors that the limit would be 10,000 characters was just that, a rumor.

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Tiny House-Inspired Strategies for Press Release Writing

Beyond PR

Tiny houses have become quite the craze lately. While downsizing to a few hundred square feet may not work for everyone (my dog and cat would not get along in such close quarters), there are many benefits to miniature dwellings. When writing a press release, you can learn a lot from these efficient homeowners. If you’re wondering what press releases and tiny houses have to do with one another, the answer is “simple.”.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.