5 Reasons to Focus on Behavioral Data, Not Just Demographics
Cision
JUNE 2, 2016
Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. Bonnie Harris, CEO of Wax Marketing, spoke about the necessity of understanding consumers’ behaviors over demographics, one of 10 topics at the conference. “We used to love data because we wanted to predict behaviors.
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