Mon.Jun 06, 2016

article thumbnail

Answering ‘Why Now?’ The Best PR Pitch Is a Timely One

Cision

Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR pitch. Responses included qualities such as relevance, personalization and brevity, but one of the key themes that emerged was the importance of making sure your pitch is timely and on topic. . “Why now?” was a common refrain among our respondents, who wrote that answering the question of why your topic is relevant today is the most important aspect a journalist

Pitching 156
article thumbnail

What Goes in a Social Media Promotion Plan?

ReimaginePR

I have a fun idea. If I were to (safely) drop you out of a helicopter and into an uninhabited territory, and you were left alone to find your way home using the sun and stars as your guide, would you go? Unless you have a map or the survival skills of Bear Grylls , I’m guessing your answer is probably a big fat N-O. Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 New Instagram Features You Need To Know About

Cision

Instagram has the highest engagement of any social network and has eclipsed all social networks (not named Facebook) in monthly active users. For a platform that is so successful at engagement and growth, it is shocking to imagine any need to change, but despite its success, Insta could be generating more revenue. For social platforms, THIS is the impetus for a lot of change, and Instagram is no exception.

Instagram 133
article thumbnail

What Clients Really Want From A PR Agency

ImPRessions - Crenshaw Communications

What do clients really want from their PR agency ? A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. The meeting was hosted by PROI partner agency Jackson Spalding , who tapped clients from three notable companies: Scott Williamson, VP Public Affairs & Communications of Coca-Cola North America; Betsy Talton, Director of Corporate Communications, Delta Air Lines, and Amanda Hannah, Manager, Ex

Agency 120
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

When relaunching a new web site actually IS news

Communications Conversations

By now, most of us have been in the following situation. “We’re revamping our web site–this is big news! Shouldn’t we write up a news release and alert the media?” “Yeah, I mean, we now have a more ‘mobile-friendly’ site–that’s news, right?” “And we completely changed our navigation and added bigger, splashier photos, too!

Web 60

More Trending

article thumbnail

Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. 1. Integrated Marketing Communications Case Study: City of Hope . Why: “We helped strengthen City of Hope’s position as a scientific leader by emphasizing the passion of their doctors, nurses and caregivers who get up every morning to accomplish

article thumbnail

Measurement Menaces of the Month: Companies That Sell Black Box Metrics

Katie Paine's Measurement Blog

(Please note: This piece originally appeared as a free article in the early June 2016 edition of The Measurement Advisor newsletter.) This month’s Measurement Menace Award goes to all those companies who try to oversimplify communications measurement by cooking up undisclosed metrics and then hiding them in black boxes and mysterious algorithms. Although they claim […].

article thumbnail

How to Get Your Customer to Warm Up to PR

RH Strategic

One of my favorite clients likes to say, “A successful business is a story told well,” and the only thing better than a well-told business story is a story featuring one of its customers. Needless to say, this kind of endorsement is valuable in both PR and lead generation. One of the most challenging aspects. Read More. The post How to Get Your Customer to Warm Up to PR appeared first on RH Strategic.

How To 40
article thumbnail

Measurement Mavens of the Month: Those Who “Just Do It”

Katie Paine's Measurement Blog

(Please note: This piece originally appeared as a free article in the early June 2016 edition of The Measurement Advisor newsletter.) Most of my days are spent solving highly complex measurement problems. Projects that require reams of data, a very long time to set up, and a lot of Excel pivot tables. I’m so used to […]. The post Measurement Mavens of the Month: Those Who “Just Do It” appeared first on Paine Publishing.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

The Deep Work Habits of 28 Highly Productive People

ZudePR

Do you struggle to get stuff done? Focus. Achieve things. Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Waiting for the inevitable finger of doom to swipe the smartphone of oblivion. ​Do you want to do something about it? Learn new habits? Do deep work – a nd start living a life you're proud of?

Writing 114
article thumbnail

Digital Advertising and Public Relations, Part 1: Introduction

Shift Communications

See if this sounds familiar. You, the public relations professional, get a great hit, a great placement in a media outlet. You celebrate, you let your stakeholders know about the hit. Everyone is happy – today. When you come into the office tomorrow, what’s the first question your stakeholders ask of you? “What have you done for me today?”.