Answering ‘Why Now?’ The Best PR Pitch Is a Timely One
Cision
JUNE 6, 2016
Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR pitch. Responses included qualities such as relevance, personalization and brevity, but one of the key themes that emerged was the importance of making sure your pitch is timely and on topic. . “Why now?” was a common refrain among our respondents, who wrote that answering the question of why your topic is relevant today is the most important aspect a journalist
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