Wed.Jan 11, 2023

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For PR, Is ChatGPT An Asset Or Threat?

ImPRessions - Crenshaw Communications

Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work. AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement.

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Protected: Predictions and Warnings for Marketers Seeking to Survive and Thrive in 2023

MaccaPR

This content is password protected. To view it please enter your password below: Password: The post Protected: Predictions and Warnings for Marketers Seeking to Survive and Thrive in 2023 appeared first on Maccabee Blog.

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How PR Teams Can Use ChatGPT (Generated By ChatGPT)

ImPRessions - Crenshaw Communications

The post below was not written by a human being. It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. You can be the judge of its accuracy, quality and style! ChatGPT, a language generation model developed by OpenAI, can be a valuable tool for PR professionals in a variety of ways.

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Marketing trends in 2023: Comms leaders say they will focus on loyalty and authenticity

Agility PR Solutions

As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO! Network. The firm’s new Pulse Check survey also asserts that as challenges of resource and investment […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The GPT-3 marketing and public relations practitioner

Wadds Inc.

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The shiny new toy is an ethical minefield. The launch of ChatGPT and Playground by OpenAI has generated a huge amount of energy and discussion around its potential application in the professional sphere.

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Workers say they’re ready to embrace AI, but skills gap is a big concern

Agility PR Solutions

Attitudes towards AI in the workplace are warming up: almost two-thirds of workers in a new survey from intelligent integration and enterprise automation firm SnapLogic report that they like the idea of using AI in their role, either currently or in the future—if they just knew how. According to the survey of nearly 1,000 mid-senior […]. The post Workers say they’re ready to embrace AI, but skills gap is a big concern appeared first on Agility PR Solutions.

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Feel-good stories won brand coverage in December 2022 with Walmart, UPS, and Amazon

NewsWhip

Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. December proved to be that exception, with the public’s attention turning to feel-good stories to wrap up the year, specifically with Walmart leading the way, with a little help from TikTok. .

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3 trends to watch in 2023 that will optimize your public relations

Agility PR Solutions

2023 is here, and with the new year comes a renewed opportunity for growth and change across industries. For the public relations industry—one that is constantly evolving to meet the demands of current events, technology, trends and best practices—this year presents an opportunity to usher in even bigger creative ideas, streamline data and reporting and […].

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How to Improve Your Client Intake Process With Simple Marketing Tools

PR 20/20

B eing overwhelmed with new client intake can feel a bit like looking at a gift horse in the mouth, can’t it? Professional services businesses are always looking for new clients. It’s the only way to grow. I’ve yet to encounter a professional service firm that seeks to welcome fewer awesome new clients. Why, then, can it feel like everyone’s hair is on fire when it’s time to kickstart your intake processes?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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TikTok’s huge small-biz profit power: 4 in 5 say TikTok ads show ROI—within 6 months, for most

Agility PR Solutions

As TikTok continues its ascent to the social media throne, brands and businesses need to take note of the platform’s huge potential as a bottom-line booster. Small businesses particularly have reported strong return on investment: new research from software reviews and selection platform Capterra reveals that 78 percent of small businesses that run ads on […].

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Turns Out We Still Need Contingency Plans…Just in Case

HMA Public Relations

Although we are seeing more and more activities return to “normal,” contingency plans are still necessary. Read more on this in the latest blog post from Abbie Fink.

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Pitches That Placed: How to Pitch Reports to TechCrunch

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch for a brand new report on early-to-late-stage startups. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: {First Look} [company name] Data for you. Hi __-. As discussed at the __ event, I am giving you the first look / exclusive of a new report coming from Capchase (attached). .

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Journalist Spotlight | Interview with freelance writer and content producer Alex Mitcheson

Medianet Australia

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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How To Get Marketing and Sales To Agree on Lead Qualification

PR 20/20

“L ost time is never found again.”. — Benjamin Franklin. We don't think Benjamin Franklin was talking about lead qualification when he said this, but he could have been. If a sales rep spent 100 hours sending emails and making calls to leads, but the list the rep used included only bad-fit contacts, that's wasted time they would never get back. As marketers, it's our job to partner with sales to qualify leads in a way that maximizes their time.

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