Thu.Nov 04, 2021

article thumbnail

PESTLE analysis: a new tool for your PR toolkit

Onclusive

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. What is PESTLE analysis? PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives.

Analysis 370
article thumbnail

How to Pitch U.S. Business Press: Top 5 Tips from PR Pros | Business Wire Blog

Business Wire

Every media outlet is different, and no two reporters are the same. So, how do the top PR pros pitch into the ever-shifting, fast-paced world of U.S. business press? Aside from keeping on top of the trends and bringing reporters hot stories, such as major IPOs and newly minted unicorns, PR pros can maximize the effectiveness of their pitches by focusing on the relationship building aspect of media relations.

Pitching 334
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign

The Resolution Blog

We’re about to launch something. It’s exciting. So we’re going to going to tell people about it. Using PR. I know right?! We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. Hopefully, you’ll find it useful. But for […]. The post Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign appeared first on PR Resolution — by CoverageBook.

Google 296
article thumbnail

UK Media Moves including Newsweek, Press Gazette, Archant and more

Cision

Charlotte Tobitt has been promoted to UK Editor at Press Gazette; new role for Hannah Osborne at Newsweek; Paul Jones to move from Newsquest to Archant.

Media 178
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

How a PR infographic secured an NBA player a $64million deal

The Resolution Blog

In this episode I interview Brian Wallace Founder of NowSourcing, the top rated infographic agency in the United States. If you thought using infographics in PR activation had its day, think again. Brian and his team recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, […]. The post How a PR infographic secured an NBA player a $64million deal appeared first on PR Resolution — by CoverageBook.

More Trending

article thumbnail

PR Campaign Examples

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. Sometimes the best way to really get how a system works is to see it in action. On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. You’ll see many examples of how people landed in the media.

Examples 130
article thumbnail

With record holiday spending on tap, consumers will use AI to mitigate supply chain issues

Agility PR Solutions

As consumer spending is set to eclipse last year’s record numbers, retailers are under enormous pressure to deliver a seamless shopping experience amid rising concerns of supply chain disruptions that have and will impact inventory, according to new research from business monitoring firm Anodot. The firm’s new study, 2021 eCommerce Outlook Report: A Two-Sided View, […].

Consumer 153
article thumbnail

November Events for Journalists, Bloggers, and Freelancers

Cision

Treat yourself before the holidays and register for one of these unique trainings and discussions for media.

Training 156
article thumbnail

PR Profiles: A Conversation with 2022 PRSA Chair-Elect Michelle Egan  

Agility PR Solutions

?????? “When I was a kid, I would go to the library and get stuck in there,” says Michelle Egan from her office in Anchorage, Alaska. “Not because I would sit down and read a book, but because I would go from section to section, learn a little something about each and then move on.” Being in PR reminds Michelle of those days. As Chief Communications Officer at […].

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Tesla Goes Auto Pilot For Latest Media Scrutiny

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The media has questions for Tesla. After eliminating its PR department last year, Tesla doesn’t appear to have answers. The Los Angeles Times story “Tesla’s Handling of Breaking Bug in Public Self-Driving Test Raises Alarms” reflects the latest missives aimed at the auto maker: Tesla pushed out a new version of the experimental software suite.more.

article thumbnail

WPP’s Q3 financials prove PR is on a tear

Steve Barrett on PR

Purpose, reputation, employee activism, political polarization and a racial reckoning are fueling big spikes in demand for smart communications counsel.

Financial 132
article thumbnail

Trade show PR: Tips and tricks for connecting with the media

Muck Rack

Trade show PR: Tips and tricks for connecting with the media

article thumbnail

How VR Could Change PR

HMA Public Relations

With Facebook's introduction of the Metaverse, virtual reality is becoming more prevalent. So how can you take advantage of VR in PR? Justin Liggin tackles this question in today's blog post. Read more!

article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

How to Provide Media Support for Different Size Law Firms

Buchanan PR

Law firms can range in size from individual attorneys in a solo practice to large law firms with thousands of attorneys. Engaging with media and positioning attorneys as thought leaders in their respective practices is crucial for attorneys in any size law firm. However, the ways in which public relations professionals go about providing media support can vary depending on whether the firm is small, midsize or large.

How To 52
article thumbnail

How Cristiano Ronaldo’s brand partnerships influence customers

NewsWhip

Cristiano Ronaldo is a household name, and to many he’s considered one of the greatest soccer players of all time. As a sportsman, he has an ongoing list of career achievements and broken records, and as a celebrity, he’s deemed the king of social media with his ability to attract the most followers of any athlete or Hollywood star. In the past two decades he has partnered with dozens of brands, and his continual growth on social media means that his influence grows with it.

Branding 148
article thumbnail

What Are the Different Types of Press Releases?

PR Fuel

There are many different types of press releases, and industries are relearning what appeals to the public. Last year, the infectious disease industry reported a more than 3,000 percent increase in press releases. In comparison, the travel industry went down by over 35 percent. The current news plays a role in press release advantages. However, a quality written press release can be just the boost your business needs.

article thumbnail

Who’s to blame? How to protect yourself from being a victim of the scapegoat game

Agility PR Solutions

You can be sure that after the November 2 elections and the Atlanta Braves defeating the Houston Astros in the World Series, the top brass of the Democratic party and of many Major League teams are acting the same way that top executives of public relations companies do after losing a large account: They are […]. The post Who’s to blame? How to protect yourself from being a victim of the scapegoat game appeared first on Agility PR Solutions.

How To 86
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission