Cision

SEPTEMBER 25, 2017

Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. Pew Research published an analysis of the gap between PR and journalist income , and the relative number of PR professionals to journalists (there are a lot more of the former).

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Journalism Social Media Study Comparison 258

Deirdre Breakenridge

SEPTEMBER 25, 2017

A guest post by Jacqueline Jensen, author of Travel Isn’t the Answer: Live With a Sense of Curiosity, Passion, and Awe Anywhere and Everywhere. Jacqueline is currently on a structured sabbatical in Europe. Americans are infamously terrible at using the paid time off they get from their jobs. Over the past fifteen years, American workers have been taking less and less vacation.

Writing 171

Writing Journalism Travel Meeting 171

Prowly

SEPTEMBER 25, 2017

Podcast listeners heard an average of five podcasts per week. But how to choose the right one to boost your PR knowledge and always stay in the loop with the latest news and updates from the industry? The post Top 10 Podcasts All PR Pros Definitely Need to Hear appeared first on Prowly Magazine.

Industry 198

Industry How To Content Marketing Trends 198

PRSay

SEPTEMBER 25, 2017

This post is brought to you by Zignal Labs , a proud sponsor of PRSA. Josh Ginsberg will be presenting a professional development session on Oct. 8 at PRSA’s 2017 International Conference in Boston. Most brands today are using some kind of platform to help them make sense of the media and social conversations that affect their reputations. It makes sense in a landscape where each second more than 7,700 tweets are sent, 70,500 videos are viewed on YouTube and 800 photos are posted on Instagram,

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Media Agriculture Data Instagram 135

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Proactive Report

SEPTEMBER 25, 2017

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. Although reach and impressions are important – the customer journey does start with awareness – we have to move beyond those initial numbers and look for behaviors in our audiences that happen as a result of the reach.

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Measurement Analytics Social Media Google 100

Communications Conversations

SEPTEMBER 25, 2017

FOR IMMEDIATE RELEASE (tongue firmly planted in cheek). Arik Hanson. ACH Communications, Inc. arik@arikhanson.com. ACH Communications unveils groundbreaking new web site. New site promises to usher social media and digital marketing consultancy into the 21st century. MINNEAPOLIS, MINN.: ACH Communications, a Minneapolis-based social media and digital marketing consultancy, introduced a new, fully-featured web site to the marketing and PR world this week at www.arikhanson.com.

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Web Communications Training Social Media 79

PR in High Definition

SEPTEMBER 25, 2017

Does the new General Data Protection Regulation (GDPR) make you want to just delete all your data and start afresh? We felt that way at first – when you start grappling with an 88-page pdf written in dense legalese while taking advice from different people, you may feel more confused than when you started out. Wetherspoons actually did decide to delete all their customer data – but we’ve found out that you don’t need to be that drastic.

Marketing 69

Marketing Data Privacy Policies 69

Barokas

SEPTEMBER 25, 2017

The days of a PR pro are typically spent pitching and pitching, and then pitching some more. And while we don’t always get the responses we hope for (oh, the stories we can tell), when we do get the “I’m interested” response from a reporter, it’s pretty damn cool. Obviously the best part comes when all is said and done and the reporter actually writes a sparkly piece of coverage that you can share with your client.

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Pitching Social Media Writing Report 60

PR in High Definition

SEPTEMBER 25, 2017

Are you yawning yet? I hope not. PR ethics are a serious subject – and as soon as the subject becomes personal, the interest levels rise. The recent Bell Pottinger case has put bad ethical judgement in the spotlight and there’s no question that inciting racial hatred is an indefensible and unethical one. On a less sensational scale, how often might these ethical PR problems come up and test your own judgement?

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Ethics Media Training Examples Training 63

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Branding

PR 20/20

SEPTEMBER 25, 2017

It’s the most wonderful time of the year: conference season. It’s up to proactive marketers to stay on top of emerging trends and best practices— or risk falling behind. What better way to come together with fellow marketing individuals than during industry conferences? But, how can you truly ensure you are getting the most out of your time away from the office?

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Conference Marketing Local Advertising 62

HMA Public Relations

SEPTEMBER 25, 2017

Allison Rodriguez is a multimedia journalist for ABC15 News, but what does she enjoy doing when she isn't chasing down stories? From favorite destinations to top music picks, Abbie's got the scoop! The post #MediaMonday – Allison Rodriguez appeared first on HMA Public Relations.

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Publicity Media Relations Media 58

PR in High Definition

SEPTEMBER 25, 2017

If, like us, you spend the first half hour of the morning reading through news, before keeping an eye on a menagerie of channels throughout the day, watching news channels broadcast on social feeds, reading the latest newsletters and so on, it can get a bit unmanageable. In the absence of iGoogle (although we often use netvibes) we’re delighted to discover Hvper , one web page including a feed of all the major news outlets from around the world.

Digg 54

Digg Reddit Mobile Web 54

Axia PR

SEPTEMBER 25, 2017

Overcome PR mistake #1. Hiring a public relations firm is an exciting time for most companies. However, sometimes, people get so enthusiastic about their product/service and story that they jump in headfirst without being fully prepared. In fact, Axia Public Relations considers hiring a PR firm too soon mistake #1 from our list of 15 mistakes companies make when hiring a PR firm.

Company 48

Company Publicity 48

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR in High Definition

SEPTEMBER 25, 2017

As much as we love content writing at Firefly HQ, we understand that to really make a piece pop, you’re going to need some killer stock imagery. Pictures are important in helping to boost those engagement stats. Adding images to your tweets can generate 150% more retweets than those without , whilst Facebook posts that include pictures will receive twice as much engagement than text-only posts.

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Tools Google Facebook Creativity 48

Ronn Torossian

SEPTEMBER 25, 2017

It’s not often senators and comedians go head to head in public debates, but things are changing. After late-night TV host Jimmy Kimmel delivered a stinging rant about the Republican-designed health care bill, Senator Bill Cassidy went on a morning news show to fire back. During his monologue, Kimmel dropped names, particularly Cassidy’s, because the senator had been on Kimmel’s show to talk about the bill before.

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Blogging Publicity 150