Thu.Dec 12, 2019

article thumbnail

Preparing for 2020: A Look at Social Networks

Business Wire

When it comes to increasing news release reach and actions, one of the easiest ways for companies to increase results is through leveraging the reach of their owned social channels.

Company 243
article thumbnail

One Size Fits All

Ronn Torossian

One size fits all is a term that came out more than 50 years ago to let folks know that certain garments could be worn by people of just about any size. However, in the area of marketing, that phrase should have no value at all. Marketers who still practice this approach are excluding many […]. The post One Size Fits All appeared first on.

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

[Whitepaper] The 2019 News Release Benchmark Report

Onclusive

One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification. Onclusive, in partnership with Business Wire, the global leader in news distribution services, conducted the first comprehensive analysis to answer these key questions.

Report 243
article thumbnail

On the A-List: 10 Tips for Creating Winning Listicles

PRSay

Readers can’t resist a list. Lists “are to the web reader’s eye what Brad Pitt is to the paparazzi,” says Kara Pernice, Kathryn Whitenton and Jakob Nielsen, the authors of How People Read on the Web. “You just can’t get enough.”. That’s because lists draw the eye in and make the job of skimming easier. Indeed, according to Pernice, Whitenton and Nielson, web visitors look at 70 percent of the bulleted lists they encounter.

Web 141
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Blogger Conferences: Top Events to Attend in 2020

Cision

Boost your blogging skills in 2020 and attend one of these events targeted to creatives.

More Trending

article thumbnail

UK Media Moves including The Times, New Model Adviser, AFP and The Sun Online

Cision

Changes at The Times in London and Glasgow, New Model Adviser has some promotions, and The Sun Online starts a weekly Cash Clinic series.

Media 120
article thumbnail

Why your brand’s poorly designed website is killing sales

Agility PR Solutions

New research from digital marketing agency IronMonk examines whether or not consumers will buy from a company with a poorly designed website—and discovering that a whopping 86 percent of Americans say they won’t buy from such a company. More specifically, the survey revealed 85.8 percent of all respondents indicated that they wouldn’t buy from a company […].

Survey 78
article thumbnail

Media Moves at POLITICO & Washington Business Journal, The New York Times Announces Staff Role Changes in Beijing Bureau

Cision

Steven Lee Myers, Chris Buckley have new roles at The Times, Katishi Maake changes beats at Washington Business Journal and more.

article thumbnail

A look inside the engine of an influencer marketing agency

Agility PR Solutions

According to recent reports, the field of influencer marketing is predicted to quickly become an industry that’s worth $6.5 billion, with over a thousand different influencer marketing agencies in the world. And the number of agencies just keeps growing—which means that these agencies have plenty of work that they need to do. In fact, all of the […].

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

PR tip – Don’t pull a Prince Andrew

The Stalwart Blog

I’ve been meaning to get this video out for some time right now to discuss the epic disaster that is Prince Andrew and his recent interview trying to backpedal the idea he held any trusting relationship with Jeffrey Epstein. He looked completely unprepared and really unsure about what he should say. Prince Andrew’s responses beg the question of who prepped him for that interview?

article thumbnail

ICYMI: Bulldog’s most popular posts from November

Agility PR Solutions

With another holiday season in full throttle, it was no surprise that one of our holiday kick-off posts logged the most clicks in November—but a little surprising that none of the rest of the month’s top articles were holiday-related. Oh well, our most trafficked posts did include some sharp submissions from our contributing writers, and […]. The post ICYMI: Bulldog’s most popular posts from November appeared first on Agility PR Solutions.

article thumbnail

Select Recipients: Updated Flexibility to Send Outreach to the Right People

Buzzstream

Just in time for the holidays, we’ve got an announcement that is short but oh so sweet. We’re very pleased to announce that you can now select recipients for contacts in your Websites tab! But what exactly do we mean by “recipient” here? Let me explain. We broadly organize two types of contacts in BuzzStream. “Websites” which means various forms of online publications, blogs and the like; and “People” which represent journalists, the bloggers themselves, or site owners. .

article thumbnail

Muck Rack’s 4 core values (And how we act on them every day)

Muck Rack

Muck Rack’s 4 core values (And how we act on them every day)

84
article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Lessons learned from a semester of teaching

HMA Public Relations

Abbie just wrapped up her second semester of teaching social media for small business at Phoenix College. Check out her lessons learned along the way! The post Lessons learned from a semester of teaching appeared first on HMA Public Relations.

article thumbnail

Advocating for the PR Profession at Wenzhou-Kean University in China

The Hoffman Agency

By Frank Zhang. DGM Hoffman China. Sitting on the train from Shanghai to Wenzhou, I had time to contemplate a simple question: What were students from Wenzhou-Kean University, a Chinese-American jointly established higher education institution, expecting to hear from an international communications consultancy? I arrived at the venue 30 minutes early.