Fri.Mar 10, 2023

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Non-Alcoholic Cocktail Alternatives Have Great Marketing Opportunities around St. Patricks Day

5W PR

Non-alcoholic beverage brands may think they face a challenge during holidays such as St. Patrick’s Day, due to associations with alcoholic drinks. However, with “sober curiosity” on the rise among many consumers, there are still methods for successful beverage marketing for these brands during this time. Creative Content One successful strategy for non-alcoholic beverage brands is to create fun, engaging content that caters to the target audience.

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Artificial Intelligence, The Law, and Public Relations: Navigating the Legal Contours of AI in PR

Institute for Public Relations

ChatGPT has created awe and concern in the communication industry since its introduction in November 2022. Part of the professional worry is that generative artificial intelligence (AI), such as ChatGPT, can lead to a diminishment of human writing, an automation of content, and, perhaps most concerning, an elimination of professionals.

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Get Out and Go Places!

Culpwrit

You might just learn something you already know. By William Soquet As I listened to a talk delivered by Matt Ragas and Ron Culp, both professors of public relations at DePaul, their themes sounded familiar. Not vaguely familiar as in ‘I think I’ve heard of this before’, but familiar as in ‘these themes are… Continue reading Get Out and Go Places!

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How To Achieve Higher Engagement On Your Facebook Videos

Prohibition

It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way. Video offers so much more than still assets, as it helps bring your messaging to life, evidenced by the strong performance of video not only on Facebook, but across other social media chan

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What is Sunshine Week?

HMA Public Relations

Next week marks Sunshine Week, which aims to promote open government and shine light into government secrecy. Scott Hanson shares more on the fight for governmental accountability and how SPJ's Sunshine Awards plays a part in this blog post.

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Gary Lineker faces a dilemma: toe the BBC line or be a social media influencer

Mark My Words

The Guardian The BBC’s decision to take Gary Lineker off air leaves its most outspoken personality with a potentially career-defining decision, as the corporation looks to risk its reputation to make a public example of one of its biggest stars. Lineker’s politically loaded tweets about the government’s new asylum policy – followed by a pledge to stand by his comments – had left the BBC in an almost impossible position, balancing impartiality with freedom of expression by its staff.

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Speaking Visually with a Creative Agency

Konnect Agency

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. “More than 50 percent of the cortex, the surface of the brain, is devoted to processing visual information.” David Williams, the William G. Allyn Professor of Medical Optics When we think of communication, we don’t always consider the importance of speaking visually.

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The State of Flexible Work in 2023

Institute for Public Relations

Scoop explored how companies are approaching and implementing flexible work. A survey of over 4,000 companies was conducted Oct. 2022 – Jan. 2023. Key findings include: 1.) 51% of U.S. companies said they offer work location flexibility.

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Does Your Public Relations Campaign Support Your Business Growth?

Stern + Associates

“We need more business.” It’s one of the first statements we hear from people considering partnering with us. Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. A common hypothesis is that by cultivating thought leadership and getting more [PR] results, leads and business growth will follow.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Gender Pay Gap in the U.S. Persists

Institute for Public Relations

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. Pew Research Center examined the wage gap in the US as well as the pressures and career goals of U.S. men and women. A survey of 2,048 adults who are employed part-time or full-time was conducted Oct.10-16, 2022. Key findings include: … Continue reading Gender Pay Gap in the U.S.

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Mark’s words on LinkedIn – Gary Lineker “1930s Germany” scandal’s reputation fallout

Mark My Words

The Guardian asked me to comment on the Gary Lineker “1930s Germany” scandal’s reputation fallout. Here are some less truncated thoughts: Gary Lineker is on safe ground; it’s been a generation since he retired from playing football. He still comfortably represents the most formidable blend of (men’s) footballing pedigree with televisual competence and charisma in the English-speaking world.

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Clinicians Trained in Serious Illness Communication Skills Provide Improved Patient Care

Institute for Public Relations

Many Americans with serious illness receive health care that is mismatched with their goals and priorities.