Wed.Nov 08, 2017

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Jay Baer Asks [VIDEO]: Is Earned Media a Second-Class Marketing Citizen?

Cision

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media. He also discusses why this is happening and hints at the solution.

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Your Media Contacts Database: How to Keep It Organized Without Going Crazy

Prowly

After all, what is a PR department without its media contacts database? And because of the pressure to maintain the biggest and the best database of all, there are some temptations waiting for us, ready to push us into the database hell. The post Your Media Contacts Database: How to Keep It Organized Without Going Crazy appeared first on Prowly Magazine.

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Research Indicates PR Pros Believe They Do Get Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Obviously, I have my views on the topic. But what about the PR folks on the front line. What do they think?

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State of Social Q3 2017: Snapchat Struggles For Relevance

Shift Communications

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. Let’s see what the company had to report. User Growth. Snapchat reports its userbase by quarterly averaged daily active users, meaning the number of users who are active daily on average throughout the quarter.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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CanPay Case Study: Making the Most of a Speaking Situation

Barokas

At Barokas PR, one of the key services we offer our clients is speaking and event support. Recently, one of our cannabis clients—CanPay, the first legitimate debit payment solution for the cannabis industry—sent its CEO Dustin Eide out to speak on a panel at the New West Summit in Oakland, California. Chosen because of his industry expertise in cannabis banking, Dustin joined a collection of the most influential people in the legal cannabis marketplace.

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You Get More Characters, And You Get More Characters!

HMA Public Relations

Twitter's new character limit expansion has left many of us scratching our heads. Will this social media platform be able to remain fundamentally unaltered despite this change? [Click below for more]. The post You Get More Characters, And You Get More Characters! appeared first on HMA Public Relations.

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If someone were researching you online, what would they find?

Communications Conversations

Over the course of any given year, I meet a lot of people. It’s the nature of my business. Essentially, in many ways, I get paid to know a lot of people. It’s good for business. It’s good for this blog. It’s good for the podcast. And it’s good for the events I help run. And, when I meet someone for the first time, you can bet your behind I look them up online (let’s use my friend Karl, below, as an example).

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Leveraging Great PR Results

ImPRessions - Crenshaw Communications

When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. That’s when the real work begins. A story’s initial appearance should be just the beginning of a productive placement life cycle. Read on for some easy ways to leverage initial exposure to an even wider audience. Maximize media placements with a few simple steps.

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The New PR: Marketing Will Need to Be Recentered Around Communications

Onclusive

Keynote Speaker and Author, Geoffrey Moore, discusses the future of PR. At last week’s The New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Keynote speaker Geoffrey Moore, author of ‘Crossing the Chasm’, ‘Escape Velocity’ and other bestsellers, highlighted the catalysts for these radical changes and provided a roadmap for the future of th

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Twitter’s Move to 280 Characters Means for PR and Marketing

PR News

With President Trump inserting his new-media channel of choice, Twitter, into global media almost on a daily basis, these seem to be heady times for the social platform. Yes, it’s struggling to attract more eyeballs and with them, more advertisers. Twitter has about 330 million active users; Instagram has more than twice that number and parent… Continued.

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The Art of the Linguistic Kill Shot

Flack's Revenge

I am writing a post that I hope will start a meme and crowd sourced effort to turn our president’s famous weapon on himself. It’s the “linguistic kill shot.” Trump has perfected the art of name calling. He always seems to come up with the perfect words to neutralize opponents. They reduce people to cartoon labels, making them seem weak, ineffectual, liddle (as in Corker), or crooked (as in Hillary).

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