Jay Baer Asks [VIDEO]: Is Earned Media a Second-Class Marketing Citizen?
Cision
NOVEMBER 8, 2017
In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media. He also discusses why this is happening and hints at the solution.
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