Mon.Nov 06, 2017

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What Blogging Has Taught Me About Personal Branding, the Job Market, and the Fashion Industry

Deirdre Breakenridge

A Guest Post by Lauren Goldstein, Part-Time Lifestyle & Fashion Blogger, Full-Time Student, American University. For the past eight months, I’ve posted three times a week, every week, on fashion, New York City, Washington, D.C., and life in general. Along the way, I’ve learned more about myself, fashion, and PR. Today, I’m sharing those lessons with you.

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House of Cards Creates a Catch-22 for Netflix

Ronn Torossian

At present, previous seasons of the Netflix megahit House of Cards, are still available for fans to stream. However, that may soon change. The streaming media juggernaut recently announced plans to cancel any further seasons of the hit program after the accusations of sexual misconduct against series star Kevin Spacey went public. It’s a difficult decision for Netflix.

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Your Inbound PR Methodology & Tool Stack

Prowly

We live in an inbound world where outbound no longer works. The traditional methods we’ve been so used to when doing PR are outdated simply because they are outbound. The post Your Inbound PR Methodology & Tool Stack appeared first on Prowly Magazine.

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After 35 Years, the McRib Remains a Cultural Icon for McDonald’s

Ronn Torossian

There’s no doubt the Big Mac is the most iconic menu item on the Golden Arches menu board, but if there’s a close second, especially among the legions of fans who can’t wait for it to appear each year, it’s the saucy McRib. Whats in a McRib? For many years, the running joke was that people didn’t know what was in it. They just thought it was delicious.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What a Budding Cannabis Industry Means for PR Pros

Barokas

If you had told me a few years ago that I’d end up working for cannabis clients, I probably would have looked at you like you had sprouted a second head. I never would have guessed there’d be a place for PR in an industry where the product is still considered taboo to many and the name of the game is to keep things discreet. But things have changed over the past few years as states slowly start to legalize marijuana for both medical and recreational purposes.

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DMs, texts, LinkedIn messages, emails: How do you keep up with daily communication from colleagues, managers and clients?

Communications Conversations

Last week was a pretty typical week in terms of how I communicate with clients and colleagues. I wrote 25 direct messages on Facebook. 12 direct messages on LinkedIn. 21 texts. 3 direct messages on Twitter. 1 direct message on Instagram. And way too many emails to count. And I’m quite certain I’m on the low-end of many of those direct message counts when compared against my younger peers.

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#MediaMonday – Steve Goddard

HMA Public Relations

"Okie from Muskogee" turned member of the Arizona Broadcasters Association Hall of Fame, Steve Goddard has definitely made his mark on Phoenix radio. The post #MediaMonday – Steve Goddard appeared first on HMA Public Relations.

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Beautiful blogging: 5 ways to build a more engaging blog

Axia PR

Use creative content to reach your audience. With search engines placing more emphasis on valuable content, a once-static website can now become a more dynamic calling card for any company. An optimal way to keep your website fresh is to create and maintain a well-crafted blog to attract new visitors and further build relationships with those who have visited previously.

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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Today, the primary thing that’s changed (besides the name) is that fake news now permeates the online world. Social media and search engines are riddled with conspiracy theories and misinformation presented as news.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Measuring PR success in terms of quantity and quality

Presspage

Sixty cold calls result in three new magazine subscriptions. Conversion: 5 percent. An email campaign sent to seven hundred customers makes fourteen of them buy your new product. Conversion: 2 percent. An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Conversion: no idea.