Ronn Torossian
APRIL 30, 2018
Americans are drinking less soda, and that’s cutting into the bottom line for the two biggest soft drink brands, Coke and Pepsi, making sales of other products in their line that much more important. You could say the modern-day “Cola Wars” are actually “Water Wars,” because the real battle seems to be coming down to which water, tea or other non-cola beverage consumers are choosing… and there appears to be more similar products coming soon.
Deirdre Breakenridge
APRIL 30, 2018
A Guest Post By Stephanie Lopez, American University Student & PR Expanded Blog Contest Winner . The Hispanic community is quickly becoming one of the most important consumer markets. According to the Pew Research Center , the Hispanic population reached 55 million in 2014 making the group 17.4 percent of the total U.S. population. The growth in the Hispanic population has had significant impact on the economy.
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Prowly
APRIL 30, 2018
During live events, it's vital to the safety of attendees to have a number of protocols in place in the event of an emergency. From inclement weather to safety risks during the event, you need to be prepared to maximize your reach during a crisis. The post Effective Communication During Live Events Can Improve Safety appeared first on Prowly Magazine.
NewsWhip
APRIL 30, 2018
How can a 167-year-old brand come across as modern and relevant to today’s audiences and decision makers? We joined American Express to find out. (Ed: the below blog was written by our VP of Sales, Kevin Lowe. Check out our 2018 guide to brand newsrooms here.) The NewsWhip team were in attendance at Social Media […]. The post How American Express cuts the jargon & takes B2B to the next level on social appeared first on NewsWhip.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Communications Conversations
APRIL 30, 2018
A recent survey by Dynamic Signal brought some fairly interesting facts to light. Consider the following: Three out of four (75 percent) employees report wasting time to keep up with the constant dings, pings, chats and more. Two-thirds of employees (66 percent) report losing between 30 minutes and 1 hour every day from pressure to keep up, costing over three billion dollars in annual profits from wasted time alone.
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Shift Communications
APRIL 30, 2018
Digital health investments are on the rise and venture funding approached $6 billion in 2017 according to RockHealth. This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space. So, where is all this money going and where it is headed in the coming years?
PRSay
APRIL 30, 2018
When I get out of my car in front of my office every morning, this is what I see: To the right of that snow-capped peak, there’s a canyon that snakes up between the two mountains. This time of year the creek on the canyon floor surges with extra force because of the melting snow. I enjoy hiking. I also run a business. Someone like me might look at that scene every morning and think, “Wow, that’s so great.
Axia PR
APRIL 30, 2018
As a public relations firm dedicated to helping companies manage crisis communications, improve their reputations, and manage online reviews, it often surprises us how many of our prospective clients don’t understand the differences between these things. We think it’s important to educate companies about these critical areas of PR. If you don’t know the difference between crisis communications, reputation management, and review management, you’re in luck, as we outline the three below.
Solo PR Pro
APRIL 30, 2018
Content marketing has always been integral to public relations, long before the current label. Many Solo PR Pros also wear the integrated marketing hat and are deeply involved in content marketing for clients. In an open letter, Digitas, who recently created a Content Coalition invited others in the marketing industry to join them on their mission to “unite key stakeholders across the content marketing landscape in order to confront common challenges, develop best practices, and unlock the ful
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Karen Freberg
APRIL 30, 2018
We have finished the semester, which marks another year of teaching completed. As I am ending my seventh year at the University of Louisville, it also marks my fifth year (sixth year overall) teaching social media. This semester has been a jam packed session for me. Not only was I teaching my undergraduate social media class ( #Freberg18 ), but I also launched a brand new graduate level class this semester ( #FrebergSM ).
HMA Public Relations
APRIL 30, 2018
Today, we share a little about Natasha Beal, owner of Deer Valley Times, North Tatum Times and North 32nd News. The post #MediaMonday – Natasha Beal appeared first on HMA Public Relations.
Barokas
APRIL 30, 2018
“Keep me in the loop.”. I say this to clients, colleagues and…my mom. “How’s grandma doing?” “Not so great?” “OK, well, keep me in the loop.” Ouch. What could simply be summarized as “let me know” has morphed into some weird phrase I likely picked up years ago during an internship. This is what eight years of workplace culture does to you—it makes you a funny-speaking robot monster.
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