Ronn Torossian

MAY 21, 2018

Not long after they endured a stinging public relations firestorm over apparent discrimination by an employee that ended up being national news, Starbucks is back in the news, this time for unleashing what’s been called a “scathing criticism” of the Seattle City Council. The reason for the company’s ire? A recent tax increase on “big business” that has been earmarked to pay for “affordable housing” and to help house the homeless.

Employee 150

Employee Blogging Company Publicity 150

NewsWhip

MAY 21, 2018

How can you create the best headlines? We look at how the top food publisher on social makes audiences hungry for more. Headlines are notoriously difficult. How do you write something that is attention-grabbing, without adding to the wasteland of digital noise, or crossing into the realm of clickbait? (Seriously, how?!) Language is an evolving […].

Writing 125

Writing Journalism Brand Branding 125

Shift Communications

MAY 21, 2018

So far in 2018, 101.9 million articles and 5.6 million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom , Facebook issued 31 corporate and 24 product announcements. In 2017, nearly 22,700 venture capital deals were struck according to CrunchBase. What does this all mean? Getting media coverage is more competitive than ever.

How To 68

How To Pitching Report Interviews 68

5W PR

MAY 21, 2018

PR and marketing both share an important goal. They both aim to build awareness for a brand and improve that company’s reputation. Both PR and marketing are essential components in amplifying and relaying critical business messages. The difference is that while one is all about selling, the other is about creating and maintaining an image in a marketplace.

Strategy 68

Strategy Marketing SEO Web 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

MAY 21, 2018

Fellow PR pro Gretchen Pahia has an exceptionally cool side hustle as the new editor of North Phoenix Family. Get to know her a little better today. The post #MediaMonday – Gretchen Pahia appeared first on HMA Public Relations.

Publicity 56

Publicity Media 56

Muck Rack

MAY 21, 2018

Keep your head up, PR pros!

Media 69

Media 69

Sarah Stimson

MAY 21, 2018

My dad died two years ago at the age of 65. He could be a difficult man and I often see some of his not so pleasant traits in me – pig headedness, competitiveness, and a need to be in … Continue reading → The post Opening the door can have a huge impact appeared first on SARAH STIMSON.

Measurement 28

Measurement 28