Fri.Feb 07, 2020

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Data-Backed Tips to Optimize News Release Distribution

Onclusive

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . You might be wondering what practical takeaways you can apply to your own business to make sure you meet or exceed the benchmarks presented.

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How the coronavirus has spread online

NewsWhip

How the coronavirus has spread online. The new coronavirus that originated in Wuhan at the end of 2019 has gone from unheard of to being declared a global health emergency in the space of a month. As you might expect, the online attention it received has also exploded in that time, and we wanted to track engagement to coronavirus stories on a week to week basis using NewsWhip data.

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Get Famous Friday PR Tip: How to Get Publicity in 2020

PR for Anyone

Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. I just read that 2020 is the Decade of Truth. And I think that says a lot for you know, what we’ve gone through with all the fake news and not authentic people and it’s really important that the content that you […].

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Reputation matters

Steve Barrett on PR

The new decade has started with a bang and many major reminders of the power of communications and optics in the way brands, institutions and individuals are viewed.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Sustainable Fashion Choices

5W PR

It may be the shortest month, but February plays host to the top fashion weeks in the world. Many will be keeping a close eye on the runways of New York, London, Milan, and Paris for emerging trends, but one trend we think is here to stay is sustainable fashion choices. We’re choosing to celebrate fashion month by highlighting some affordable and sustainable trends that you might not see on the runway, but you can add to your closet.

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The Case for Paying for Awards

The Awards Blog

Wait, what?! Yes, you read that correctly. Paying for awards may seem counterintuitive—after all, your company worked hard to accomplish certain things and you apparently won. So why should you have to pay? . I think it’s important for companies to understand the underlying marketing and economics of the world of awards programs. Of course, not all awards programs are created equal.

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Why Do The Propagandists Keep Winning?

Mark My Words

. News cycles have shrunk from days to minutes. . Where once the attention of the nation would convalesce around iconic events from the Blind Date, Coronation St, House Party, Dallas, the Lottery Draw to mega football clashes and the News at Ten, today it splinters into a thousand fragments. The water cooler has been decommissioned. . A spotlight has become a dazzling kaleidoscope. .

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6 questions with Mica Soellner from USA Today & Politifact

Muck Rack

6 questions with Mica Soellner from USA Today & Politifact

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The Target Effect

HMA Public Relations

After a recent shopping trip, Autumn has learned how to improve her communication efforts by modeling Target's marketing strategy. Click the link to read more! The post The Target Effect appeared first on HMA Public Relations.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Should the FCC Have Thrown a Flag?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The latest Super Bowl was another big game mired in controversy. This time the debate wasn’t whether a fourth-quarter play was a penalty, but whether the halftime show was pornography. Should the Federal Communication Commission (FCC) have thrown a flag for ‘illegal use of the hips’ or ‘unnecessary raunchiness’?

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