Wed.Nov 25, 2020

Who Needs a Style Guide?

Ronn Torossian

Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news or set the alarm.

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How important is YouTube for brand marketing in 2020?

PR Daily

Will your message be able to stand out in a saturated content environment? Here’s why the popular video platform is still an excellent investment. Regardless of what your business is, a YouTube channel can be massively beneficial if used correctly. YouTube has grown explosively over the years.

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YouTube: 8 steps to a killer marketing strategy

Awario

Learn YouTube marketing with the 8 easy but incredibly effective steps

PR Daily will showcase the best comms professionals of the year

PR Daily

Does your name—or one of your colleague’s or client’s—belong on our list of honorees? Enter our Communicators of the Year and Rising Star Awards by Dec. 4, 2020. The post PR Daily will showcase the best comms professionals of the year appeared first on PR Daily. PR Daily Awards

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Media Moves at The New York Times & BuzzFeed, Wine Spectator Announces New Editorial Leadership

Cision

Ezra Klein to leave Vox, Chelsea Stuart joins BuzzFeed, and more. Media Blog

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Media Moves at The New York Times & BuzzFeed, Wine Spectator Announces New Editorial Leadership

Cision

Ezra Klein to leave Vox, Chelsea Stuart joins BuzzFeed, and more. Media Blog

It’s Time to be Thankful

HMA Public Relations

From all of us here at Team HMA, we wish everyone a safe holiday filled with family and holiday cheer. We have much to be thankful for this year. The post It’s Time to be Thankful appeared first on HMA Public Relations. Featured Thanksgiving

Covid-19 Accelerates Shift of PR and Marketing to In-House Staff – Why It May Be Futile and How Agencies Can Respond

Glean.info Blog

Image by aymane jdidi from Pixabay. Facing budgetary pressures caused by Covid-19 shut-downs, chief marketing officers (CMOs) are moving more PR and marketing functions in-house.

Tips to Create a Crisis Communications Plan

Axia PR

A crisis communications plan protects and defends companies and organizations from a fallout in the public eye. These crises are caused by issues like a company scandal, an executive’s inappropriate behavior, or a product recall.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Media Moves at The New York Times & BuzzFeed, Wine Spectator Announces New Editorial Leadership

TrendKite

Ezra Klein to leave Vox, Chelsea Stuart joins BuzzFeed, and more

Mogul Kylie Jenner teams up with The Grinch for special Christmas make-up range

Mark My Words

The Mirror EXCLUSIVE: The Kardashian clan entrepreneur is already worth £526million and her range with Dr Seuss’s ­ultimately lovable grouch is likely to make her even richer Cosmetics queen Kylie Jenner has teamed up with The Grinch and they are likely to steal Christmas – with sales of her make-up range. The beauty mogul, 23, looked stunning posing in a shimmering emerald outfit and red bikini as her Kylie x The Grinch Christmas collection was launched on Thursday.

Thought Leadership vs. Content Marketing

5W PR

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.

Meghan came up with most flattering ‘Markle Sparkle’ nickname HERSELF

Mark My Words

The Express MEGHAN MARKLE invented one of her most famous and affectionate nicknames, the Markle Sparkle, when she was just a teenager, according to a royal biographer. Meghan and Harry were allegedly always locked in battle with the Palace over how they used their platform when they were still operating as part of the royal machine. Since leaving the Royal Family’s frontline, the couple have made the best out of being able to manage their own PR.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How This PRSSA Chapter Virtually Connected Recruiters With Students for Annual Career Fair

PRSay

As Thanksgiving approaches, many of us are pondering how to recreate favorite time-tested holiday recipes to accommodate reduced gatherings due to COVID-19 separation, and how to find meaningful alternative ways to connect with loved ones at a distance.

The Crown’s Princess Diana star Emma Corrin to become £5million fashion icon

Mark My Words

The Mirror The Crown star Emma ­Corrin – Princess Diana in the Netflix blockbuster – could pocket £5million from fashion and film deals in the next year. And industry experts predict she could be earning five times that in just a few years. The 24-year-old former model has won the attention of high-end brands and Hollywood casting directors after landing the iconic role.

How do I run the perfect brainstorm?

PR in High Definition

How do I run the perfect brainstorm? As my fellow Fireflies have written , coming up with new ideas when you’re not in the same room as your colleagues can be a challenge. In this piece, we’ll revisit a timeless topic – how to run the perfect brainstorm*.

Managing Class Client Projects in the middle of a global pandemic

Karen Freberg

It’s right before Thanksgiving, and it marks the near end of the fall semester for many students, professionals, and professors. This semester, like in the spring, was “unprecedented” in nature on various fronts.

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake

PR in High Definition

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. A few years ago, when my son told me he was going to Wembley Arena to watch an esports tournament, I was genuinely shocked.

The opposite of Melania Trump: what is the new first lady of the United States known for

Mark My Words

NTV.ru All the tabloids of the world write that the strained relations between Donald Trump and Melania Trump are bursting at the seams, and the marriage is just a prop for the presidential term. And the other day Melania gave another reason for these conversations. On Veterans Day, the presidential couple came to Arlington Cemetery to honor the memory of the heroes of the nation. At the same time, Donald and Melania stood very far from each other.

November technology news round up

PR in High Definition

It’s been a month of twists and turns! The US has a new President, there has been a breakthrough in finding a Covid-19 vaccine, the UK economy has grown… It’s exciting but there’s still a way to go before getting to anywhere resembling normal.