Wed.Nov 25, 2020

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Who Needs a Style Guide?

Ronn Torossian

Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news or set the alarm. But brands that don’t have their own style guides sometimes find themselves […]. The post Who Needs a Style Guide?

Print 195
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How This PRSSA Chapter Virtually Connected Recruiters With Students for Annual Career Fair

PRSay

As Thanksgiving approaches, many of us are pondering how to recreate favorite time-tested holiday recipes to accommodate reduced gatherings due to COVID-19 separation, and how to find meaningful alternative ways to connect with loved ones at a distance. The City College of New York’s (CCNY) advertising/PR program and our PRSSA Chapter faced a parallel challenge this month in recreating our annual Building Bridges career fair to connect talented ad and PR majors with agency recruiters seeking a p

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YouTube: 8 steps to a killer marketing strategy

Awario

Learn YouTube marketing with the 8 easy but incredibly effective steps.

YouTube 151
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The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake

PR in High Definition

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. A few years ago, when my son told me he was going to Wembley Arena to watch an esports tournament, I was genuinely shocked. The idea of a stadium selling out tickets for people to sit and watch other people play a video game was so foreign to me at the time.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Thought Leadership vs. Content Marketing

5W PR

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies. However, many business owners aren’t aware that these two strategies have clear key differences.

More Trending

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Webinar recap: 7 principles for measuring and evaluating PR in 2021

Muck Rack

Webinar recap: 7 principles for measuring and evaluating PR in 2021

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Media Moves at The New York Times & BuzzFeed, Wine Spectator Announces New Editorial Leadership

Cision

Ezra Klein to leave Vox, Chelsea Stuart joins BuzzFeed, and more.

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Managing Class Client Projects in the middle of a global pandemic

Karen Freberg

It’s right before Thanksgiving, and it marks the near end of the fall semester for many students, professionals, and professors. This semester, like in the spring, was “unprecedented” in nature on various fronts. With everything going on, the messages educators have gotten this year and semester have been pretty consistent. Some messages focused on staying the course and operate as if things were “as normal” – whereas others were saying to completely pivot and

Meeting 96
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Tips to Create a Crisis Communications Plan

Axia PR

A crisis communications plan protects and defends companies and organizations from a fallout in the public eye. These crises are caused by issues like a company scandal, an executive’s inappropriate behavior, or a product recall. Developing a crisis communications plan can help companies maintain their reputation. Companies task public relations agencies to design comprehensive crisis management plans that limit risks to their brands.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How do I run the perfect brainstorm?

PR in High Definition

How do I run the perfect brainstorm? As my fellow Fireflies have written , coming up with new ideas when you’re not in the same room as your colleagues can be a challenge. In this piece, we’ll revisit a timeless topic – how to run the perfect brainstorm*. Surprisingly, modern thinking about brainstorms has changed considerably in the last decade. According to the Harvard Business Review in 2015, “ There is very little evidence for the idea that brainstorming produces more or better ideas than th

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9 Tips for Customer Success Managers

Inbound PR

Customer Success is a relatively new field, both from an organisational perspective as in a department and also from a career perspective for individuals. I've been working in Customer Success for quite a few years. Even my early days working in PR agencies and taking care of PR clients should be considered working in Customer Success although I held a different title.

Agency 62
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November technology news round up

PR in High Definition

It’s been a month of twists and turns! The US has a new President, there has been a breakthrough in finding a Covid-19 vaccine, the UK economy has grown… It’s exciting but there’s still a way to go before getting to anywhere resembling normal. It has been a busy time for tech too, accelerating innovations and navigating new regulations. Here’s a roundup of this month’s top technology news stories.

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Mogul Kylie Jenner teams up with The Grinch for special Christmas make-up range

Mark My Words

The Mirror EXCLUSIVE: The Kardashian clan entrepreneur is already worth £526million and her range with Dr Seuss’s ­ultimately lovable grouch is likely to make her even richer Cosmetics queen Kylie Jenner has teamed up with The Grinch and they are likely to steal Christmas – with sales of her make-up range. The beauty mogul, 23, looked stunning posing in a shimmering emerald outfit and red bikini as her Kylie x The Grinch Christmas collection was launched on Thursday.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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It’s Time to be Thankful

HMA Public Relations

From all of us here at Team HMA, we wish everyone a safe holiday filled with family and holiday cheer. We have much to be thankful for this year. The post It’s Time to be Thankful appeared first on HMA Public Relations.

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Meghan came up with most flattering ‘Markle Sparkle’ nickname HERSELF

Mark My Words

The Express MEGHAN MARKLE invented one of her most famous and affectionate nicknames, the Markle Sparkle, when she was just a teenager, according to a royal biographer. Meghan and Harry were allegedly always locked in battle with the Palace over how they used their platform when they were still operating as part of the royal machine. Since leaving the Royal Family’s frontline, the couple have made the best out of being able to manage their own PR.

Fashion 60
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The Crown’s Princess Diana star Emma Corrin to become £5million fashion icon

Mark My Words

The Mirror The Crown star Emma ­Corrin – Princess Diana in the Netflix blockbuster – could pocket £5million from fashion and film deals in the next year. And industry experts predict she could be earning five times that in just a few years. The 24-year-old former model has won the attention of high-end brands and Hollywood casting directors after landing the iconic role.

Fashion 60
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The opposite of Melania Trump: what is the new first lady of the United States known for

Mark My Words

NTV.ru All the tabloids of the world write that the strained relations between Donald Trump and Melania Trump are bursting at the seams, and the marriage is just a prop for the presidential term. And the other day Melania gave another reason for these conversations. On Veterans Day, the presidential couple came to Arlington Cemetery to honor the memory of the heroes of the nation.

Energy 60
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission