Sun.Jun 30, 2019

Small biz marketing—only 6% of SMBs focus on retaining customers

Agility PR Solutions

Almost one-third of small businesses (31 percent) concentrate their digital marketing efforts on increasing sales, but most aren’t prioritizing engaging current customers. This data comes from a new survey by business news and how-to website The Manifest, which finds that small businesses are not maximizing their digital marketing investments. Only 6 percent of small businesses’ say their […].

PR profitability took a dip in 2018—which firm sectors performed best?

Agility PR Solutions

PR agency profitability was 16.3 percent of net revenues—a sizeable drop from a year ago when agencies reported a percentage of 18.0, according to PR professionals responding to the annual Benchmarkingsurvey conducted by Gould+Partners. A total of 43 prominent best-of-class, quality firms were invited for the research, and 41 firms participated, according to Rick Gould, CPA, […]. The post PR profitability took a dip in 2018—which firm sectors performed best?

7 things to consider before starting your own PR agency

Agility PR Solutions

Starting a PR firm has never been easy, but it’s become an even more difficult task in today’s times. The growth of the digital environment’s popularity has generated more and more competition between brands in every niche and industry. As a professional who’s considering founding a PR agency, knowing what to expect and what to […]. The post 7 things to consider before starting your own PR agency appeared first on Agility PR Solutions. Analysis Public Relations profession