Mon.Jan 31, 2022

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Keeping Track of Market Competitors

Ronn Torossian

According to a recent survey, most companies tend to have about 30 market competitors, and it’s important for businesses to know who theirs are. Every business has its competitors, and knowing one’s competitors is essential for product, service, and marketing innovation. However, it’s not always easy to identify market competitors, because while some companies are […].

Marketing 195
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PR Team Management: Optimize Your (Remote) PR Workflow

Prowly

We’re finally living in a time when teams are based across the country or globe and have the powerful technologies needed to collaborate, produce great work, and deliver measurable results. The remote work trend has accelerated rather quickly: a recent report from Gartner estimates that 52% of US workers will be remote in 2022, with […]. The post PR Team Management: Optimize Your (Remote) PR Workflow appeared first on Prowly Magazine.

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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

I recall sitting in the weekly meeting at my first marketing internship. Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken. It was as if I were in a room of people conversing in a different language. And in a way, I was. I felt embarrassed for not knowing the terms – pressured to unscramble strung-together letters and find their meaning.

Privacy 182
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5 Ways to Become an Expert Source

Remote PR Jobs

“I want to be quoted as an expert in [insert outlet here].” As remote PR professionals, we certainly hear that a lot. While it’s easy to retort, “well, ARE YOU an expert?” it’s important to remember that anyone that wants to be quoted does think they indeed are an expert and have valuable things to say to the audience(s) of their target publications.

Insurance 130
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 PR workforce productivity tips for a successful 2022 

Agility PR Solutions

A day in the life of a PR professional may overwhelm anyone. The whirlwind of tasks that a PR pro accomplishes in a day is no joke. There is no shortage of things to do or hats to wear. This is why it’s crucial for PR pros to optimize their productive time. As a PR […]. The post 5 PR workforce productivity tips for a successful 2022 appeared first on Agility PR Solutions.

Publicity 148

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3 ways to reap the benefits of employee satisfaction

Agility PR Solutions

There are many proven benefits of creating a workplace that workers enjoy spending time in. Happy employees are measurably more productive. Also measurable is the reduction in tardiness and employee absences at companies that prioritize a happy workplace. Making work enjoyable also reduces work-related stress and all the physical and mental negative effects it is […].

Employee 147
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The Importance of Communication

Landis PR

Photo courtesy of Pixabay. By Andie Davis. Words matter. I grew up having that phrase repeated to me often in my formative years, and it rings true to this day, especially now that I work in public relations. Words can evoke emotion, inspire action and tell a story. As public relations professional, I help clients craft meaningful stories for their brand to effectively communicate to their audiences.

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13 winning PR tips for new entrepreneurs

Agility PR Solutions

PR can be a great way to get the word out about your business if you’re a new entrepreneur. The world of business is full of opportunities, and there are plenty of resources, from registered agents to PR consultants to help you get started. But as with anything, it’s essential to be prepared for the […]. The post 13 winning PR tips for new entrepreneurs appeared first on Agility PR Solutions.

Resources 145
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A Planner with No Plan

The Hoffman Agency

By Talia Surbrook, Account Coordinator. I am the type of person who needs a plan; it truly brings me the greatest sense of comfort. Whether it be color coordinating each hour of my day in a planner or figuring out a trip’s itinerary three months ahead, I love to plan it. High school was no exception. As I joined clubs, took AP classes and met with counselors, each action was a step in my plan: college.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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PR predictions: Breaking down the need-to-know trends of 2022—what the experts say

Agility PR Solutions

On January 26, three PR pros, Bridgette Borst Ombres, Michelle Garrett, and Tressa Robins, joined us to talk about the trends that could define the industry in 2022. Moderated by Richard Carufel, Editor of Bulldog Reporter, this rousing panel discussion covered a variety of important topics, including trust in media and brands, the Metaverse, writing […].

Trends 100