Flack's Revenge

JULY 11, 2018

They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It’s backlight shines an eerie glow on the presenter’s lower face. This is not just some an ad man (or woman). It’s the sermon from the mount. Or maybe Dracula. The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens next is arguably more important than what came before. To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story.

Report 136

Report Interviews Pitching Construction 136

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so.

Measurement 149

Measurement Education Social Media Film 149

Agility PR Solutions

JULY 11, 2018

ICYMI, Millennials do things differently. They shop differently, engage with brands differently, and they hold brands accountable more than any generation before them. New research reveals a stern warning for companies to keep an extra-sensitive eye on their Millennial customers as the Great Wealth Transfer—considered the greatest transfer of wealth in history—looms in the near future. […].

Brand 94

Brand Branding Company Publicity 94

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Critical Mention

JULY 11, 2018

After first bringing the idea up in May, last week Phil Mickelson again broached the idea of a head-to-head match with Tiger Woods for $10 million. Predictably, the golf world went crazy, with fans and media alternatively expressing excitement and debating the merits of an exhibition. In other words, floating the idea to the public had the desired effect—excitement.

Strategy 61

Strategy Pitching Financial Examples 61

Stephen Waddington

JULY 11, 2018

Continuous learning and professional qualifications are the only way to benefit from AI and future proof your career. I was honoured to address the CIPR's 2018 graduation ceremony in London tonight. More than 100 students graduated in this year's cohort. Here's a copy of my speech. Welcome to Ketchum. We're the world's most creative PR agency delivering work that matters.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Agility PR Solutions

JULY 11, 2018

When considering which larger international social issue charities are doing PR right, it’s easy to point out the Surfrider Foundation. The organization, dedicated to protecting oceans, waves, and beaches around the world, has a clear program for creating and disseminating connective and compelling public relations messaging in support of its initiatives.

Internal 60

Internal International Examples Publicity 60

HMA Public Relations

JULY 11, 2018

What is the secret to upper management success? The post The Secret to Upper Management Success appeared first on HMA Public Relations.

Publicity 40

Publicity Agency 40