Ronn Torossian

SEPTEMBER 5, 2017

Do you have a crisis PR plan in place? Is your plan ready to get ahead of the bad news, grab the headlines and regain control of the message? Maybe you do … but here’s the most important question: “When was the last time you updated it?”. An old plan may not be ready for prime time, and you don’t want to find that out when it matters. But reading and reviewing your plan isn’t enough to effectively determine if it will be … READ MORE ».

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Crisis Blogging 210

Prowly

SEPTEMBER 5, 2017

It's a bit like trying to drive a large boat like a yacht. That thing doesn't turn on a dime—the size doesn't allow for it. You need to know exactly where you're going before you start and everyone else needs to know it, too. The post Why You Must Be Clear on What Your Company Does in All Areas of Business appeared first on Prowly Magazine.

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Company Content Marketing Trends Marketing 160

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Yes, we know it’s actually still summer, but in public relations, getting a jump on the fourth quarter is suddenly top-of-mind. Every year we look for smart new ways to streamline systems or simply do PR better. What follows is a compilation of proven tips to try as you ease into autumn. Transition to the busy fall PR season. Typically fall is an extremely busy season for PR teams – packed with holidays and other occasions just begging for story ideas and campaign events.

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Meeting Software Product Launch Agency 136

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Along with NATIONAL Vice President of Marketing Technology Jonathan Litwack, I had the privilege of learning from Google where state of the art marketing measurement will be headed in the months and years to come.

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Analytics Google Data Technology 143

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Presspage

SEPTEMBER 5, 2017

While we would love to say our platform empowered OhioHealth to achieve such numbers, the real secret lies in the way their team restructured their PR workflow and the subsequent editorial philosophy they adopted for their newsroom. Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website.

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Healthcare Journalism Local System 137

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?! Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning.

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Measurement Strategy Banking Travel 83

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. All of his attempts are unsuccessful until he tries his powers on his father’s car parked in the driveway. He waves his hands at the car… and it starts with its lights flickering like.

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Brand Branding B2B Exercises 69

Reputation Us

SEPTEMBER 5, 2017

Published : Credit Union Times. Authored By : Casey Boggs, president of ReputationUs. One of the best outcomes of thinking about a crisis before it happens is the chance to consider your credit union’s strategy in advance. But honesty, if you are a credit union in Texas, the situation is beyond the point of preparing for a crisis. Now is the time to deploy the crisis plan that your credit union has (hopefully!

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Crisis Communications Crisis Communications Community 60

Communications Conversations

SEPTEMBER 5, 2017

You heard me. #AbolishRFPs. Check it–it’s trending. This isn’t a new topic in our industry. Heck, I’ve even written about it before. But, it keeps popping up and every time I’m referred to an RFP, it gets me a little fired up. Here’s why: As a solo, I believe RFPs/RFQs/RFIs are a complete waste of time. Three reasons: 1: They can take a lot of time. 20+ hours in some cases.

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Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

SEPTEMBER 5, 2017

To the untrained eye, an op-ed and a letter to the editor may seem synonymous. Both allow the writer to express personal opinions and lean toward a particular bias that editorial articles may avoid. However, more seasoned media professionals know there are some key differences between them. As public relations professionals, we feel it’s important to share this knowledge with others, including our clients and prospective clients.

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Publicity Media 48

HMA Public Relations

SEPTEMBER 5, 2017

The term "branding" is used interchangeably in Scott's blog post today in order to discuss the recent case that the Arizona Supreme Court presided over. [Click below for more]. The post Branding in Arizona appeared first on HMA Public Relations.

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Brand Branding Blogging Publicity 49

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. However, reaching the top of the earned media pyramid is easier said than done. According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work.

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Strategy How To Media Measurement 244

Solo PR Pro

SEPTEMBER 5, 2017

Hurricane Harvey was a powerful reminder of how quickly life can change. A natural disaster can be devastating to a solo or solo-plus agency. According to FEMA, “Roughly 40-60 percent of small businesses never reopen their doors following a disaster.” Preparation is a critical and often overlooked step in the day-to-day but could quite literally save your business.

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Insurance Insurance Infographics Small Business 49

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

The Stalwart Blog

SEPTEMBER 5, 2017

This President’s brand is about as consistent as a teenage driver taking the wheel on the freeway during rush hour. His actions in the last week alone showed severe “Jekyll and Hyde” tendencies. On the plus side, Trump displayed a warm, compassionate side — damn near presidential I would submit — when he toured some of Houston’s emergency shelters last Saturday. .

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Brand Branding Policies Marketing 60