Ronn Torossian

OCTOBER 11, 2019

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. Influencer marketing is a very real niche of digital marketing, and it’s here to stay. However, the influencer environment is also experiencing […].

Brand 186

Brand Branding Sports Instagram 186

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be. Paid and owned media are important, but brands can get tremendous value from disseminating earned media coverage and encouraging others to do the same.

Brand 81

Brand Branding Media Case Study 81

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? This has been a recurring topic at our “PR Pals” group dinners.

Measurement 133

Measurement Pharmaceuticals Nonprofit Leadership 133

PR for Anyone

OCTOBER 11, 2019

Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. I’m starting to incorporate some case studies into these tips so you can really see how they work. So I’m going to use myself as a case study this week. I want to talk about the non-traditional holidays. I’ve shared that in […].

Case Study 100

Case Study Study 100

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

OCTOBER 11, 2019

It’s coming, and it’s coming sooner than we may think: the cookie is dying. No, not the chocolate chip varietal that we consume in embarrassing quantities on our couch. The cookie that brings marketers so much information on consumer behavior, the cookie that helps internet browsers provide a more predictive experience for users — that is the type of cookie that is preparing to meet its end.

Privacy 84

Privacy Marketing Consumer Analytics 84

Stephen Waddington

OCTOBER 11, 2019

At least one in four people will experience a mental health issue this year. How many people is that in your office or place of work? By Charlotte Dawson Yesterday was World Mental Health Day. It’s date recognised by more than 150 countries worldwide. This week I stood in Trafalgar Square with more than 100 other campaigners holding a green umbrella to form a giant green human ribbon – the international symbol for mental health – to raise awareness and start a conversation.

Employee 60

Employee Financial Training Resources 60

HMA Public Relations

OCTOBER 11, 2019

Do you know what the most popular Halloween treat in Arizona is? Follow the link to find out and to learn some spooky facts about Halloween for this #FunFactFriday! The post #FunFactFriday – Halloween appeared first on HMA Public Relations.

Publicity 40

Publicity 40