Fri.Oct 11, 2019

The Shifting in Brand-Influencer Relationships

Ronn Torossian

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. Influencer marketing is a very real niche of digital marketing, and it’s here to stay.

Brand 227

How Amplifying Your Media Coverage Can Build Your Brand

Critical Mention

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation.

Brand 92

5 Steps to Make Your PR Measurement More Impressive Than Just Impressions

PRSay

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway.

Study: What drives Gen Z loyalty and purchasing decisions?

PR Daily

New research from Snapchat reveals how younger customers relate to brands—and how marketers can respond. The kids are all right, but winning their loyalty takes a deft marketing touch.

Study 168

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Death of the Cookie: Best Practices to Start Adopting for Marketers

5W PR

It’s coming, and it’s coming sooner than we may think: the cookie is dying. No, not the chocolate chip varietal that we consume in embarrassing quantities on our couch.

More Trending

Reducing mental health stigma in the workplace

Stephen Waddington

At least one in four people will experience a mental health issue this year. How many people is that in your office or place of work? By Charlotte Dawson Yesterday was World Mental Health Day. It’s date recognised by more than 150 countries worldwide.

How to bolster your reputation online

PR Daily

A new survey from Clutch reveals many businesses aren’t proactive enough in protecting their reputation. The guide offers steps you can take immediately to safeguard your brand. How are you defending your reputation online?

Get Famous Friday: Get PR for your Business Using Holidays

PR for Anyone

Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. I’m starting to incorporate some case studies into these tips so you can really see how they work. So I’m going to use myself as a case study this week.

‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more. Good morning, PR pros: Breaking news and technology are no match for a child on a mission.

Viral 108

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

#FunFactFriday – Halloween

HMA Public Relations

Do you know what the most popular Halloween treat in Arizona is? Follow the link to find out and to learn some spooky facts about Halloween for this #FunFactFriday! The post #FunFactFriday – Halloween appeared first on HMA Public Relations. Featured Fun Fact Friday Autumn Jarrett fun facts Halloween HMA PR HMA Public elations holiday fun facts

Tell the stories of the inspirational women you work with

PR Daily

Ragan’s Top Women in Communications Awards will honor the women who are leading the way in communications. Nominate your female colleagues—or yourself—by Nov. The post Tell the stories of the inspirational women you work with appeared first on PR Daily. Ragan Awards