Cision

SEPTEMBER 12, 2017

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. These questions include: Is earned media effective? Is earned media amplification widely used, or on the “bleeding edge?”.

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Measurement Media Financial Technology 223

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Every so often a public relations team comes up with PR stunt that earns stellar media coverage. But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Here are a handful of masterful PR stunts that pass muster in our eyes, and each offers learnings for any brand that wishes to create their own.

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Brand Branding Local Hotels 136

Communications Conversations

SEPTEMBER 12, 2017

“Join the conversation.” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. It’s been used in countless agency pitches. It’s been used in marketing campaigns. And, it’s been used (to death) in signage by retailers, restaurants and media. And, as of Sept. 12, 2017, it’s officially a dead internet phrase.

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PRSay

SEPTEMBER 12, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. What Data Do We Need for Predictive Analytics? To make accurate predictions, we need data with three attributes, what I call the three Cs: Clean.

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Stern + Associates

SEPTEMBER 12, 2017

When the original Wonder Woman debuted in 1975, there weren’t many well recognized, female super heroes. But if the recent blockbuster film is any indication, women can indeed break through. The post Public Relations Professionals, Here’s How to Empower the Wonder Woman in All of Us appeared first on Stern Strategy Group.

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Film Publicity How To Groups 71

HMA Public Relations

SEPTEMBER 12, 2017

Our PRGN partner agency, Landis Communications, has put together a 5-step guaranteed process to help you identify the perfect agency for your PR needs. [Click below for more]. The post 5 Steps to Finding the Right PR Firm appeared first on HMA Public Relations.

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PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. See the full article here. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. But artificial intelligence (AI) possesses the power to change everything. Artificial intelligence is the science of making machines smarter, which in turn augments human knowledge and capabilities.

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Content Marketing Marketing Analytics Resources 53

Solo PR Pro

SEPTEMBER 12, 2017

There are signs that the economy may be slowing down. Many clients are capping programs, pausing until the new year, or passing on spending at all. Whether we're in for a recession or a boom PR professionals must make a change in how they sell and manage clients. The shift is long overdue. Some heeded the slow, persistent warning bell while others heard the clarion call for change and falsely believed that professionalism and expertise would continue to carry them through.

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Measurement Report Analytics Google 49

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Stephen Waddington

SEPTEMBER 12, 2017

We put Google Home through its paces this weekend. The first generation digital assistant is surprisingly good. Google Home is a voice automated digital assistant. It’s a new category of home computing device that includes the Echo from Amazon. Google Home is priced at £130 but if you shop around you’ll find it for around £100. It’s clearly priced aggressively to appeal to tech curious consumers.

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