Stuart Bruce

APRIL 13, 2022

Respect for chartered PR professionals has increased and provides a competitive career edge A new study from the Chartered Institute of Public Relations (CIPR) and … © Stuart Bruce - Chartered PR status still isn’t respected as much as in other professions was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

Crisis Communications 78

Crisis Communications Crisis Corporate Study 78

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.” An organization linked to a coherent purpose can make better products, offer better services and attract better employees.

Brand 296

Brand Branding How To Corporate 296

Ronn Torossian

APRIL 13, 2022

Regardless of the type of PR strategy that a company uses, if its execution is poor, the company will generate unwanted results. Fortunately, with the right execution of the right type of public relations strategy, companies can achieve plenty of success. However, companies first need to know the different types of PR that work with […]. The post The Types of Public Relations appeared first on.

Publicity 195

Publicity Strategy Company Agency 195

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest. Agencies need to decide how much to spend and how to earn ROI from their tech investments.

Software 156

Software Tools Technology Resources 156

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 13, 2022

Public relations is an essential component of any company’s branding and customer-facing presence. Traditionally, PR representatives and documents such as press releases have handled most of the PR work. With more people online than ever, technology has taken on more of the PR burden. Here are five ways you can use technology to improve your […].

Technology 156

Technology Company Brand Branding 156

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. They have to figure out more cost-effective options for achieving the same PR goals.

Company 88

Company Strategy Viral Data 88

Agility PR Solutions

APRIL 13, 2022

The lodging market has become increasingly competitive in recent years. Hotels have to compete with other similar outfits and short-term rentals and other rooming options. Your hotel must have an active marketing strategy. Here are some tips for using public relations campaigns to draw visitors to your establishment. Host a community event A great way […].

Hotels 86

Hotels Marketing Community Strategy 86

HMA Public Relations

APRIL 13, 2022

After recently speaking to a crisis communications class at the University of Arizona, Abbie Fink is sharing some of the questions she received from students and continuing the conversation with Adrian McIntyre in the latest episode of #CSOM. Learn more!

Crisis Communications 79

Crisis Communications Crisis Communications 79

Agility PR Solutions

APRIL 13, 2022

Sustainability has become a new focus for PR professionals looking to navigate the future of brand promotion. From going zero waste to popular conversations about climate change, the online demographic of today is more concerned than ever before about going green. So what does this mean for the PR industry? Well, as sustainable trends hit […].

Tools 86

Tools Trends Industry Brand 86

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. From the way you sound to the way you look and feel, it’s the vehicle by which your audience experiences you.

Creativity 59

Creativity Agency Brand Branding 59

Agility PR Solutions

APRIL 13, 2022

Virtually all (99 percent) customer service executives recognize benefits to using chat with customers to bolster customer experience and drive revenue and growth for their businesses, according to new research from chat commerce firm Clickatell The firm’s latest Chat Commerce Trends Report finds that customer service teams are increasingly responsible for revenue with 81 percent saying […].

Customer Service 78

Customer Service Trends Report Publicity 78

Konnect Agency

APRIL 13, 2022

The left-brained are people we admire. Color and art come easy to them. They are a word cloud and a mood board personified. They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. We also know that these campaigns take time and resources.

Creativity 52

Creativity Agency Brand Branding 52

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. So, how do you get around the barriers to building relationships? Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients.

Financial 52

Financial Social Media Banking Media 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. From the way you sound to the way you look and feel, it’s the vehicle by which your audience experiences you.

Creativity 52

Creativity Agency Brand Branding 52

PR for Anyone

APRIL 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. According to Tech Jury: Video is the number 1 source of information for 66% of people. Over 500 million people watch Facebook videos every day. More than 75% of all video views come from mobile devices.

Video 130

Video Strategy YouTube Interviews 130

Konnect Agency

APRIL 13, 2022

The left-brained are people we admire. Color and art come easy to them. They are a word cloud and a mood board personified. They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. We also know that these campaigns take time and resources.

Creativity 52

Creativity Agency Brand Branding 52

Shift Communications

APRIL 13, 2022

A lot has changed in the digital landscape over the last year. What hasn’t? The importance of social media. Brands today are built on social. So, it’s due strategy and resources that match the level of importance consumers pay it. All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.?

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity