PRSay

AUGUST 8, 2018

In a perfect world, we could place pushpins on calendar dates to plan out days, weeks and months of special events, announcements, contests and news to share. It’d be an entire roadmap of content, blog topics and email promos. Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans.

Pitching 135

Pitching Interviews Video Report 135

Communications Conversations

AUGUST 8, 2018

In a couple short weeks I will be closer to 50 than I am to 40. That’s a sobering fact. No, 50 isn’t that old. But, it’s definitely a milestone and once you’re past 50, you’re closer to death than you are to your birth (now THAT’S a sobering fact!). Since I’m in that mid-40s demo, I know a lot of people in the over-50 demo.

Social Media 60

Social Media Trends Marketing Media 60

Agility PR Solutions

AUGUST 8, 2018

In this age of information overload, C-level officers are turning to publishers for help sorting through the vast quantities of content coming across their screens to find the information and insights that will help them do their jobs, according to new research from B2B PR agency Greentarget. The firm’s new survey of C-suite execs, State […]. The post C-suite content consumption trends—here’s what they’re looking for appeared first on Agility PR Solutions.

Trends 81

Trends B2B Survey Agency 81

Critical Mention

AUGUST 8, 2018

In The CEO’s Guide to Marketing , Lonny Kocina outlines a six-step process called Strategically Aimed Marketing, or SAM 6 ® for short. In these six steps, he speaks to both CEOs and marketers alike. The steps are easy to implement, fun to follow and amazingly effective. It reduces confusion around marketing initiatives and helps to create a unified team that’s laser-focused on producing campaigns that get results.

Marketing 61

Marketing Creativity Groups Media Relations 61

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 8, 2018

New research from Naylor Association Solutions showcases the need for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. The firm’s new report, The 2018 Association Communications Benchmarking Study, reveals only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs—and associations are […].

Advertising 60

Advertising Advertising Study Technology 60

Agility PR Solutions

AUGUST 8, 2018

After a crisis or negative incident, many reporters ask a variation of this question: “Can you guarantee this will never happen again?” The problem with that question is that life offers no guarantees—and no matter what procedures and protocols you put into place, there’s almost always a chance the negative incident could reoccur. And yet, […].

Crisis 60

Crisis Report Analysis Media Relations 60

HMA Public Relations

AUGUST 8, 2018

Think about the very last thing you shared on social media. Something that hit you a certain way you just had to pass it along to […]. The post Emotion: The Key to Viral Content appeared first on HMA Public Relations.

Viral 40

Viral Social Media Publicity Media 40

MaccaPR

AUGUST 8, 2018

No online meme better captures the devastation that engulfed Papa John’s Pizza this July than the following tweet from satirical humorists at AdWeak: As corporate crisis aficionados know, the reputational collapse of the 3 rd largest pizza delivery chain in the world reached its tipping point when founder and CEO John Schnatter, the personification of $1.7 billion Papa John’s – a company whose logo featured Schnatter’s face , rather than a mouth-watering pizza, as its core brand image – used an

Crisis 63

Crisis Marketing Training Employee 63