A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar
PRSay
AUGUST 8, 2018
In a perfect world, we could place pushpins on calendar dates to plan out days, weeks and months of special events, announcements, contests and news to share. It’d be an entire roadmap of content, blog topics and email promos. Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans.
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