Sun.Mar 27, 2022

article thumbnail

4 ways PPC can be used as part of a PR strategy

Agility PR Solutions

As PR professionals, we’re always looking for additional ways to generate exposure at scale without blowing through our already-limited budgets. Truth be told, there are a very limited number of tools at our disposal. However, every now and then, you’ll run across a new option that you hadn’t previously considered—PPC advertising is probably one of […].

Strategy 148
article thumbnail

Mascot Madness

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. Insurance ads are virtually inescapable and stick because of clever humor and silly brand characters. One lesser-known competitor now claims to be better because it forgoes such foolishness, but is throwing shade on the big players’ branding the way

article thumbnail

DEI disconnect in the tech industry: Many companies failing to deliver on promises

Agility PR Solutions

In spite of the promises many tech companies made in the past two years to take action on DEI, 35 percent of surveyed companies reported they are still in the beginning stages of building a DEI program, according to new research from tech software platform Built In. Additionally, 30 percent of tech professionals said their […]. The post DEI disconnect in the tech industry: Many companies failing to deliver on promises appeared first on Agility PR Solutions.

Industry 145