Sun.May 17, 2020

How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

Garrett Public Relations

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they want to retain current customers […]. The post How Can Small Businesses Prepare for the Recovery?

The importance of maintaining social marketing in times of crisis

Agility PR Solutions

Before the turn of the year, Group M, the world’s largest advertising media company, produced a report predicting UK advertising sector growth of 6.7 percent in 2020 equating to an industry value of £24bn by the end of the year. Fast forward five months and, as we all know, the script has well and truly […]. The post The importance of maintaining social marketing in times of crisis appeared first on Agility PR Solutions. Analysis Covid-19 Public Relations crisis

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

As lockdown is released it will create a wave of second order effects. We’ve an opportunity to create a better future. Week eight and my eighth lockdown letter recording life at this extraordinary time. Photo by sfe-co2/iStock / Getty Images. Our local fish and chip shop reopened on Wednesday. I was at the front of the queue. It was much the same as it had been when I last visited but with some notable exceptions.

Cisco, Florida Realtors, JBL, Pan Communications among Communicator of the Year Award winners

PR Daily

Dozens of remarkable professionals—including two Hall of Fame inductees—light up Ragan’s Communicators of the Year Awards for outstanding efforts in social media, marketing, internal communication and more. Stellar veterans, exciting newcomers and superb teams were recognized as Communicators of the Year and Rising Stars by Ragan and PR Daily.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Journalists on the move – Week of May 18

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: JasonSchreier (@jasonschreier) has been appointed Tech Reporter, covering video games, business and culture. Houston Chronicle: Amanda Drane (@amandadrane) has been appointed Business Reporter. Tampa Bay Times: […]. The post Journalists on the move – Week of May 18 appeared first on Agility PR Solutions. Media Moves

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Managing the cost of PR for a startup or micro business

Agility PR Solutions

There are more similarities between online and offline retail than there are differences, which is exactly why they also have multiple similar needs as well. Maintenance of public relations is one of those common needs that all retailers share, whether they operate over the internet or not. In fact, even if the business is comparatively […]. The post Managing the cost of PR for a startup or micro business appeared first on Agility PR Solutions. Public Relations profession

COVID PR pulse: Where Republicans & Democrats disagree—and agree

Agility PR Solutions

As the country grapples with a united approach to battling the COVID-19 pandemic, feelings about the government’s response to the outbreak clearly break along partisan lines, according to the third in a series of Political Sentiment Polls, conducted by the College of Journalism and Communications at the University of Florida. The poll measures emotional response, including emotional temperature, to […].

Shoppers are heading back to stores—but how do they feel about dressing rooms and sales associates?

Agility PR Solutions

As stores reopen across the country, a recent study by digital product testing firm First Insight found that the majority of consumers (54 percent) are ready to buy apparel in-store, followed by home improvement (36 percent) and footwear (32 percent). However, the purchase experience will likely look much different than it did pre-COVID, as 65 […]. The post Shoppers are heading back to stores—but how do they feel about dressing rooms and sales associates?