5W PR

NOVEMBER 27, 2024

Crises, whether stemming from natural disasters, economic downturns, or public health emergencies, bring devastating consequences for individuals, businesses, and communities. However, they also offer unique opportunities for growth, innovation, and resilience. Effective public relations plays a crucial role in helping organizations navigate these challenging times and emerge stronger.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

Notified

NOVEMBER 27, 2024

For decades, legacy media - think cable news and n ewspapers – has shaped public opinion and set the agenda for national conversations. But this election made one thing clear: that era is fading.

Media 97

Media Publicity Report Trends 97

5W PR

NOVEMBER 27, 2024

In today’s competitive landscape, casinos are no longer merely gaming establishments. They’re evolving into immersive destinations, offering a wide array of experiences beyond the slot machines and card tables. To attract and retain visitors, casinos must position themselves as compelling destinations. Defining a Unique Selling Proposition (USP) The cornerstone of successful destination marketing is a strong USP.

How To 78

How To Marketing Hotels Local 78

Mark My Words

NOVEMBER 27, 2024

The Express One recent study reported companies employing inclusive advertising enjoy an uplift in figures of 16% over the long term. It’s too early to know if Jaguar’s disastrous rebrand will impact sales of future Jags. Its new car will be released to the public early next month. Whether it makes Christmas wish lists is another matter. Veteran PR expert Mark Borkowski is one of those urging restraint.

Brand 60

Brand Branding Advertising Advertising 60

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Mark My Words

NOVEMBER 27, 2024

Hello Magazine As one of the most famous families on the planet, many might have expected Victoria and David Beckham’s four children to be thrown into the chaos of Hollywood and perhaps dealt with some hiccups along the way. Instead, Brooklyn, 25, Romeo, 22, Cruz, 19, and 13-year-old Harper have grown into respectable young people with their own ambitions and personalities.

Crisis 60

Crisis Publicity 60