Wed.Dec 12, 2018

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Flack's Revenge - Untitled Article

Flack's Revenge

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences.

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Don’t Model Your Content Strategy on This Famous ‘Field of Dreams’ Quote

PRSay

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. If anybody is telling you that all you have to do is put out great content and let it take off in this fiercely competitive attention economy, then you should run.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Except they had one rule: In these adventure stories, no one could ever get wet. If a writer even introduced the concept of rain or mist or even splash-back from some rapids, there would be hell to pay.

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The most common mistakes we make in marketing planning

Agility PR Solutions

Great marketing requires a great plan. If you make fundamental mistakes in creating that plan, everything going forward is going to be flawed. Does this mean that things are doomed to failure? No, but shouldn’t your sights be set a bit higher? You’ll spend significant time, money, and resources executing your marketing plan. Get the […]. The post The most common mistakes we make in marketing planning appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Is journalism school worth it? Three journalists weigh in

Muck Rack

Is journalism school worth it?

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Are You Listening?

HMA Public Relations

“Most people do not listen with the intent to understand, they listen with the intent to reply.” - Stephen R. Covey. Effective listening sounds elementary right? […]. The post Are You Listening? appeared first on HMA Public Relations.

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What employees want most this holiday—meaningful work

Agility PR Solutions

Take note, bosses: Skip the gifts of fruitcake and frozen ham, and put away the ugly holiday sweaters. This holiday season, what American office workers really want is more meaningful work. In a recent survey conducted by workplace experience firm ServiceNow, almost twice as many workers would ask their boss for more meaningful work than […]. The post What employees want most this holiday—meaningful work appeared first on Agility PR Solutions.

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Obama bests Trump in the power of personal brands, study finds

Agility PR Solutions

Entertainers, athletes, politicians and spiritual leaders drive much of the trends, beliefs and culture we consume today. To better understand this impact, marketing intimacy firm MBLM launched its inaugural Brand-Intimate Famous Figures (BFF) study to detail which current icons are the most intimate brands in the U.S. According to the study findings, Barack Obama defeated Donald […].

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