Deirdre Breakenridge

AUGUST 25, 2017

A guest post by Ken Jacobs, Principal of Jacobs Consulting & Executive Coaching. It may surprise you how much fear there is among the ranks of PR managers and leaders. As an executive coach to these executives, trust me on this. “I could never ask that of a client,” “I could never tell that to that team member,” “I could never discuss that with my boss” are phrases I hear frequently.

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Training Education LinkedIn Communications 264

Cision

AUGUST 25, 2017

New York Fashion Week is just around the corner, and if you want to get live updates from the runways our top list might help. This week, we highlight the top 10 staff on Twitter ranked by follower count, and who are certain to be sitting FROW on many of the shows. Follower count was pulled on August 25, 2017 and may change over time. 1. Joanna Coles – Chief Content Officer – 133,791. 2.

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Twitter Fashion Marketing Media 120

Shift Communications

AUGUST 25, 2017

Owned content. From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Given owned content can leave lasting impressions and expand your company’s reach through social sharing, having engaging and insightful content helps solidify team expertise and foster success for an organization.

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Data SEO Guidelines Advertising 92

Presspage

AUGUST 25, 2017

Safety regulations, environmental changes, updates on regulations, queues during holiday season, and so on. There are numerous subjects that the PR and communications teams at Schiphol need to report on to various stakeholders. The modern, clean and user friendly newsroom they are using, gives the PR team all the tools they need to inform the publics quickly and easily.

Communications 92

Communications Tools Social Media Report 92

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

AUGUST 25, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Here, the Diversity & Inclusion Committee and other PR thought leaders offer their insights on the importance of a diverse and inclusive workplace.

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Measurement Meeting Resources Creativity 85

HMA Public Relations

AUGUST 25, 2017

During high school football season, Scott has his best moment of the week down to a science. Happy 25 years as a high school football official, Scott! [Click below for more]. The post Best Moments Of The Week appeared first on HMA Public Relations.

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Publicity Sports 66

Mark My Words

AUGUST 25, 2017

BBC Radio Scotland, 25.08.17. Mark on the Mayweather Vs. McGregor fight. Listen here. (1:17:00 – 1:23:38).

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Radio 60

Stern + Associates

AUGUST 25, 2017

In this tricky media landscape we live in, the intersection of business and politics can be a thorny place. Nicole Gagnon, senior advisor at Stern Strategy Group lays out what. The post Should Small Businesses Speak Out on Controversial Topics? (Entrepreneur) appeared first on Stern Strategy Group.

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Small Business Groups Strategy Media 48

Axia PR

AUGUST 25, 2017

Your company’s website content seems stale and your leads pipeline is dwindling. You want to improve the way your company reaches prospective customers, so how do you do it? One of the best ways is through inbound marketing, which utilizes HubSpot’s methodology to attract, convert, close and delight prospects. It’s the future of marketing. Once you decide inbound is the best option for your company, you need to decide who will direct your company’s inbound strategy and efforts.

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Internal International Agency Marketing 48

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR in High Definition

AUGUST 25, 2017

Taking PR content and coverage beyond any PR campaign you’re delivering should be high on your agenda, to take your success beyond earned media. To do this, you need to optimise and amplify your earned coverage following the PESO model – paid, earned, shared and owned. One method for amplifying your coverage and content is using your shared media – channels you have an indirect influence over.

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How To Media Infographics LinkedIn 54