ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. One of ours is ad tech. Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media.

Retail 170

Retail Brand Branding Privacy 170

The Resolution Blog

DECEMBER 16, 2022

Data is talked about so much in the PR industry; should we hire in experts? Should we be the experts? We all know the industry needs to be more confident in data in 2023 which is why I’m very happy to share this useful report on data literacy in PR, I’m proud to have co-authored […]. The post Can PR tech improve data-literacy in your team?

Data 156

Data Industry Report Blogging 156

Prowly

DECEMBER 16, 2022

Have you heard the buzz? There are so many conversations about the challenges of tech PR in discussion groups these days! That’s because tech public relations is one of the fastest-growing (and let’s face it – lucrative) PR niches out there. This latest boom in tech PR (and a growing need for startup PR in […]. The post Getting Started with Tech PR appeared first on Prowly Magazine.

Groups 104

Groups Publicity Industry Trends 104

Wadds Inc.

DECEMBER 16, 2022

My first year as a public relations PhD student hasn’t been straightforward or particularly enjoyable, but that’s normal. My original PhD research proposal sought to explore the contribution that public relations made to organisations during the COVID-19 pandemic. I quickly discovered that the elevated status of public relations practice had limited basis in theory.

Report 98

Report Study Community Training 98

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

DECEMBER 16, 2022

A Q&A on McDonald’s Employer Brand Building with Megan Gaffney, VP, Consumer Team. Give us the 10,000-foot view of the campaign. Megan: We’ve supported the McDonald’s of New England program for over 10 years. It’s hyper-regional and a huge part of our work is employer brand, so promoting McDonald’s as a great place to work and highlighting the people that make the brand all that it is.

Brand 78

Brand Branding Consumer Storytelling 78

PRSay

DECEMBER 16, 2022

“Leaders come in all shapes and sizes,” Mary Osako said. “Some are the loudest voice in the room. Some are not the loudest, but they might be the truest.”. Osako, vice chancellor for strategic communications at the University of California, Los Angeles, has learned to be true to herself and to those she leads, she said during the Dec. 15 episode of S&T Live , PRSA’s monthly livestream series on LinkedIn.

Corporate 66

Corporate Telecommunications Airlines Policies 66

HMA Public Relations

DECEMBER 16, 2022

Emma Tucker has been named editor-in-chief of The Wall Street Journal, becoming the first woman to lead the paper. Read more from Abbie Fink on why she looks forward to the day when "first" isn't newsworthy in this blog post.

Journalism 69

Journalism Blogging 69

Prohibition

DECEMBER 16, 2022

We can’t quite believe another year has almost been and gone – 2022 has gone by in the blink of an eye. We couldn’t end the year without our annual round-up of some of our favourite Christmas adverts, the perfect way to get us excited for the best time of year! Here we’ve taken a look at the festive videos that have warmed our hearts, put a smile on our face and been a big hit in the news and on social media.

Video 62

Video Film Social Media Creativity 62