5 Things We Learned From the 2021 State of the Press Release
Cision
SEPTEMBER 13, 2021
Key takeaways for PR pros from an analysis of 100,000 press releases.
Cision
SEPTEMBER 13, 2021
Key takeaways for PR pros from an analysis of 100,000 press releases.
PRSay
SEPTEMBER 13, 2021
At the follow-up appointment to back surgery last year, my doctor ran down the list of activities I should and should not do. I think he mentioned “lifting boxes” and “stretching” — though not together. To be honest, the only point I remember clearly was “no squats or deadlifts or other heavy weights in the gym.”. “Oh, rats,” I responded, hoping to hide my glee.
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Agility PR Solutions
SEPTEMBER 13, 2021
The pandemic has fundamentally changed the way we live, work and play. Marketing strategies that worked in the past just aren’t performing the way they were before the global shift that upended our lives. Content marketers need to be aware of the impact that the pandemic has had on their work and how to devise […]. The post 3 effective content marketing shifts to make in the post-pandemic world appeared first on Agility PR Solutions.
Cision
SEPTEMBER 13, 2021
How (and why) brands should address their social impact.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
SEPTEMBER 13, 2021
It’s not every day you get to watch what it’s like for a massive brand to operate without a global PR strategy. Tesla offers us this window in a remarkable experiment. Errant tweets, car breakdowns, insulting markets, going back on promises, and accident fires aren’t typically newsworthy beyond the local TV news circuit or trades. […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
SEPTEMBER 13, 2021
Recently, Twitter started rolling out a new font to both its app and desktop version, which meant that users would see a different appearance on the platform during their daily scrolling. Back in January, the social media platform announced a broad rebranding campaign which includes a new font as part of it. Aside from the […]. The post Twitter rebrand showcases effective social listening for reputation management appeared first on Agility PR Solutions.
Landis PR
SEPTEMBER 13, 2021
The competitive analysis serves as a foundational tool. A good public relations professional will make sure to build that foundation well. Photo courtesy of Pexels. By Sean Dowdall, LCI. A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. Why? This analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics.
Agility PR Solutions
SEPTEMBER 13, 2021
What separates the leaders from the laggards in today’s business environment? New research from IT services, consulting, and business solutions firm Tata Consultancy Services (TCS) not surprisingly reveals a sharp divide in the digital strategies of better-performing companies (Leaders) vs. the laggards (Followers)—but the research also uncovered an unexpected finding: 80 percent of Leaders are […].
HMA Public Relations
SEPTEMBER 13, 2021
Happy #MediaMonday! Today we are featuring style writer Kyley Warren who is the managing editor at Fabulous Media Group and writes for Entertainment Tonight. Learn more about this recent Walter Cronkite grad!
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Journalistics
SEPTEMBER 13, 2021
Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage. Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials.
Engage PR
SEPTEMBER 13, 2021
By Kate Cruickshank, communications advisor. Content creation is an essential tool to increase the profile of your business. So what are the basic principles behind the development and presentation of engaging material? Put simply, it’s all about the message you want to tell and how you choose to communicate it to your audience. Done well – with content that the reader will value – it helps a business to position its brand as a leader in its particular niche and become a trusted source of inform
Journalistics
SEPTEMBER 13, 2021
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