ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. But how can we make the most from our investment in freelance consultants?

How To 315

How To Employee Training Interviews 315

Cision

SEPTEMBER 10, 2021

Joanna Nikas joins The Cut, CNET hires Bree Fowler, Rick Rouan’s new beat at USA Today, and more.

Media 238

Media Blogging 238

Agility PR Solutions

SEPTEMBER 10, 2021

New social network science research says it time to shift our thinking about influence At Engagement Labs, we have long believed in the power of everyday influencers to drive business results. And now there is new, independent scientific evidence that supports our view. For example, in a piece entitled, Influencer marketing: beyond the hype, we said that […].

Examples 157

Examples Marketing Analysis Publicity 157

Communications Conversations

SEPTEMBER 10, 2021

Like we digital marketers need another thing on our plate, right? But, the concept of adding an audio content strategy to your work isn’t as crazy as it might have seemed just a few short years ago. For starters, consider just a few stats: 28% of the U.S. 12+ population are now weekly podcast listeners, a 17% increase over 2020. 33% of Americans 12+ now own a smart speaker. 62% of the U.S. 12+ population are now weekly online audio listeners, an all-time high for this category. .

Strategy 130

Strategy Brand Branding Analysis 130

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mindful Marketing

SEPTEMBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Remember the excitement of your first time wearing a new jacket or pair of shoes? Did you wonder how the original owner felt when they wore them? You probably didn’t unless you’ve been part of one of the hottest consumer trends-- thrifting.

Fashion 76

Fashion Retail Survey Apparel 76

HMA Public Relations

SEPTEMBER 10, 2021

Twitter is now offering creators new ways to make money on its platform. Learn more about the Super Follow subscription and Tip Jar and how you can use it to your advantage.

Twitter 65

Twitter Financial Nonprofit Social Media 65

Reputation Specialist Michael Toebe

SEPTEMBER 10, 2021

We perceive what we perceive and know what we know. Yet we don’t see what we don’t see or always know what we don’t know. We often don’t seem to be alarmed by that yet at times we do recognize it as a gap that needs to be closed because otherwise we increase the probability of problems. This begs the question, “what now?” That can dovetail into a smarter, deeper question: “Why should one seek professional opinion — what is the need and the value?

Automotive 52

Automotive Insurance Insurance Ethics 52

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Don’t believe me? Search any content marketing-related keyword in Google Trends and you’ll find a spike in conversation this year around the topic (the graph to the right is for “content marketing” news headlines).

Content Marketing 52

Content Marketing Marketing Analytics Resources 52