Fri.Sep 10, 2021

How To Get The Most From PR Freelancers

ImPRessions - Crenshaw Communications

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry.

How To 208

5 tips for being a brilliant brand journalist

PR Daily

Read voraciously, be persistent in your pursuit of truth, and don’t be afraid to ask for help. The goal of brand journalism is to build awareness of your company by reporting stories focused on your audience, not the company. To get there, communications professionals should act like reporters.

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Media Moves at The Boston Globe, CNET & The Cut, New Top Editors at Vox, Gizmodo

Cision

Joanna Nikas joins The Cut, CNET hires Bree Fowler, Rick Rouan’s new beat at USA Today, and more. Media Blog

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Leading a strategic plan for an uncertain future during a time of disruption and upheaval

PR Daily

The dean of the University of Oregon School of Journalism and Communication makes the case for the lessons leaders should take from a changing sector that is rethinking its future.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Does your brand need an audio content strategy now, too?

Communications Conversations

Like we digital marketers need another thing on our plate, right? But, the concept of adding an audio content strategy to your work isn’t as crazy as it might have seemed just a few short years ago. For starters, consider just a few stats: 28% of the U.S. 12+ population are now weekly podcast listeners, a 17% increase over 2020. 33% of Americans 12+ now own a smart speaker. 62% of the U.S. 12+ population are now weekly online audio listeners, an all-time high for this category. .

More Trending

A round up of the good and bad PR campaigns throughout August

Prohibition

Summer started to come to an end in August, but we are still holding on to any last bits of sunshine that we can here at PPR!

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Biden’s new vaccine rules, Harvard announces divestment from fossil fuels, and Amazon takes heat over promoting debunked COVID-19 cures

PR Daily

Also: How companies have mandated vaccines so far, agencies offer to cover relocation for Texas-based employees after anti-abortion law, and Twitter tries to label ‘good bots.’.

New Financial Features on Twitter

HMA Public Relations

Twitter is now offering creators new ways to make money on its platform. Learn more about the Super Follow subscription and Tip Jar and how you can use it to your advantage. PR Observations and Preferences Social Media Influencer nonprofit social media updates Twitter

The Washington Post’s Seung Min Kim shares about her work on Capitol Hill

PR Daily

Check out the latest episode of the podcast that takes you behind the scenes with reporters covering important stories. Always with a desire to be a journalist, Seung Min Kim came to Washington, D.C. after a short stint in the Garden State and has a sky-rocketing career.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Gen Z Students Teach Their Professor About Thrifting

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Remember the excitement of your first time wearing a new jacket or pair of shoes? Did you wonder how the original owner felt when they wore them?

The Often Invaluable Importance of Paying for Professional Opinion

Reputation Specialist Michael Toebe

We perceive what we perceive and know what we know. Yet we don’t see what we don’t see or always know what we don’t know. We often don’t seem to be alarmed by that yet at times we do recognize it as a gap that needs to be closed because otherwise we increase the probability of problems.

Taking a Newsroom Approach to Content Marketing

Journalistics

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Don’t believe me?