Mon.Jul 26, 2021

Utilizing AI Marketing Strategies

Ronn Torossian

These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it’s becoming harder to reach the audience and get positive results.

Crenshaw Adtech Clients Win Big at Annual Adweek Readers’ Choice: Best of Tech Partner Awards

ImPRessions - Crenshaw Communications

We are excited to announce two of our clients have been recognized by Adweek at the annual Readers’ Choice: Best of Tech Partner Awards , which recognizes the top advertising and marketing technology providers and leaders across 35 categories.


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11 tricky word pairs that can confuse writers

PR Daily

They might sound similar or have a closely-related spelling, but don’t make the mistake of thinking these words are interchangeable. The English language is full of befuddling word pairs. Here are 11 sets that can cause trouble—even for the most experienced writers and editors.

Consumers want more than rewards from brands—5 personas that have emerged in 2021

Agility PR Solutions

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Is your pitching unethical?

PR Daily

PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality. Mass mailing your pitch to every journalist’s email you can get your hands on is wrongheaded—even foolish. But is it unethical?

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7 tips to help strengthen management and employee relations

PR Daily

Structure and maintain a healthy company morale that draws in new hires by listening to, rewarding and investing in employees. What would your employees say about your brand if they knew their words would never get back to you?

5 Recommended Reputation Management Tools

Landis PR

Photo courtesy of Pixabay. By Sean Dowdall. They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. That has the same connotation in our digital communications world of today.

How to survive a scandal

PR Daily

Follow this guidance to assess the situation, mitigate the damage, and evaluate how well you survived the heat of the moment. In the corporate world, just like in life, the good, the bad and the ugly shine through the cracks.

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5 steps you can take to improve your PR department

Agility PR Solutions

There can be many things to think about when running a business. Not only does this mean you need to consider your finances or your business’s future, but you also need to think about things like your PR department and how it is impacting your business overall.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

#MediaMonday – Jeff Popovich

HMA Public Relations

It's #MediaMonday! Today's feature comes from Jeff Popovich, the producer for AZ Family's newly launched Arizona's Family Foodie. Learn more about him! Media Monday 3TV/CBS 5 ABC15 Arizona's Family Foodie AZ Family Jeff Popovich

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Creative intellectual property: Why protecting the lifeblood of successful PR matters

Agility PR Solutions

Issa PR takes a stand to fight for creative rights, lighting the way for other PR agencies The importance of protecting creative intellectual property (IP) is just as crucial in the PR industry as any other creative field.

The ROI of DE&I


For years, companies have been publicly espousing the value of diversity, and many have made significant strides in enhancing the makeup of their workforce. While increasing racial diversity in many companies was a necessary first step, the reality is that the first step was the only step for many organizations. Diversity extends beyond simply races, but also includes many other metrics of representation across all spectrums of humanity.

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Frito-Lay settles new union contract, SEO tips for communicators, and big tobacco supports phased cigarette ban

PR Daily

Also: Olympic skateboard sponsors educate audiences, Pinterest explains DE&I strategy and Tesla Energy’s social listening approach relies on customer complaints.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

In the show "Social Network" hosted by Milena Yaninska on the Bulgarian news channel NOVA NEWS Maxim Behar commented on a number of issues that need to be urgently resolved in order for Bulgaria to recover after the pandemic and maintain a successful summer season.